Building Financial Confidence in a Digital World

April is Financial Literacy Month, an annual campaign to help people of all ages acquire the skills they need to make informed financial decisions and plan for the future. Every year, companies, nonprofits, libraries, schools, banks and more come together to develop resources, host workshops and raise awareness of simple ways to strengthen financial skills.

Today, those skills go beyond budgeting and saving. Financial wellness and digital wellness are deeply connected. From online banking to mobile payments to scams and identity theft, financial decisions increasingly happen in digital environments.

At Gen, we’re working to help people build both.

Through partnerships with organizations like the Jump$tart Coalition and the National Consumers League, and through the work of MoneyLion, part of the Gen family of brands, we are expanding access to the tools and education people need to navigate financial life with confidence.

Supporting the Next Generation of Financial Decision-Makers

Earlier this year, we announced a new partnership with the Jump$tart Coalition, the official nonprofit partner of Financial Literacy Month. The Jump$tart Coalition works to advance financial literacy through programs that reach students across K–12 classrooms nationwide. 

As an example, during Financial Literacy Month, the Jump$tart Coalition hosts an annual Teen Teach-In, where high school students studying personal finance teach elementary school students key financial concepts. The program builds understanding early and encourages peer-to-peer learning in communities.

We also continue our longstanding support of LifeSmarts, a program of the National Consumers League (NCL), that helps young people build critical knowledge in personal finance, consumer rights, identity protection and other digital issues. Beyond its flagship scholarship competition, LifeSmarts offers a wide variety of trainings and resources to support young people in their financial wellness journeys. In honor of tax season Gen, NCL and LifeLock, part of the Gen family of brands, collaborated on a study guide to help first-time filers understand common tax scams and how to avoid them. The resource is available here.

Enhancing Financial Wellness Through Identity Theft Protection

Financial literacy today must include identity protection. As part of MoneyLion’s platform evolution, we introduced identity protection services for MoneyLion WOW members, bringing LifeLock-powered scam and identity protection directly into the app. This expands MoneyLion’s capabilities beyond financial management to include identity protection. These protections are especially important for younger users. Gen Z and millennials experience higher rates of scams than any other generation, making education and protection critical.

We also partner with the Identity Theft Resource Center (ITRC) to raise awareness about evolving threats, including mobile scams, impersonation phishing and romance scams. Through collaborations like ITRC president James E. Lee appearing on LifeLock’s Control Room series, we help translate complex risks into practical, everyday actions people can take to protect themselves.

Financial Literacy Month is an important moment—but this work continues year-round. By combining partnerships, technology and education, we aim to make financial and digital skills more accessible to more people. From classrooms to mobile apps, we are helping individuals build confidence, avoid risks and make informed decisions in an increasingly connected world.

To learn more about how Gen supports financial wellness and digital safety, explore our Social Impact Report.

These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation.