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Phishing scams are more convincing. AI is making fake messages harder to spot. And once attackers get into one account, they often don’t stop there. They move laterally – email, banking, shopping, even identity data — turning a single mistake into something much bigger.That’s how account takeovers become&nbsp;identity theft.And the signals people used to rely on? They’re fading fast.As James E. Lee, President of the Identity Theft Resource Center (ITRC), explains: “Remember when we used to tell people bad spelling and poor grammar were the best way to tell if someone was trying to scam you or steal your identity? AI-assisted attacks now make it easy to convince people a scam is real, compromising or bypassing passwords along the way. That’s why we all need to change our habits to include a multi-layer approach to protecting our personal information, starting with passkeys where available, and long, unique passwords created by a password manager + MFA when passkeys are not available.”The good news: protecting yourself doesn’t require expert-level skills. It requires a smarter, layered approach to how you log in; one that makes life harder for attackers, not for you. The new reality: passwords alone aren’t enoughPasswords are still everywhere. But on their own, they’re no longer strong enough to stand up to modern threats like phishing, credential stuffing, and data breaches.Today, the most effective defense is layered:<ul type="disc"><li data-list-item-id="ebe7fef585caa31819c6accdda95c3775">Strong, unique passphrases&nbsp;</li><li data-list-item-id="e29bc7f2b2042241054279627351da17d">A password manager&nbsp;</li><li data-list-item-id="e92657b16dd661843074c9f463fa52be1">Multi-factor authentication (MFA)&nbsp;</li><li data-list-item-id="e6ef7fd2c3211fd022bd5c30000356466">Authenticator apps&nbsp;</li><li data-list-item-id="e99b977e01d337356e97b88ed370094ea">Passkeys&nbsp;</li></ul>Each layer adds friction for attackers and resilience for you.<h2>Start with stronger passwords or passphrases</h2>Short, complex passwords are fading out. Long, unique&nbsp;passphrases are in.A passphrase (something like a string of unrelated words) is:<ul type="disc"><li data-list-item-id="e286a4823c6a31ced6d37539a0ef92c7a">harder to crack&nbsp;</li><li data-list-item-id="e51ada4f98556fc6e4edfd506d5b0811e">easier to remember&nbsp;</li><li data-list-item-id="e10a8c3ae3ceb601bfe4d90320037d1d7">more resistant to brute-force attacks&nbsp;</li></ul>Aim for at least&nbsp;12–15 characters and never reuse credentials across accounts.Why? Because password reuse is one of the fastest paths to identity theft. One breached account can unlock many more—especially email, which acts as a gateway to everything else.

<h2>A password manager makes strong security a reality</h2>Here’s the truth: no one can securely manage dozens of unique passwords on their own.That’s where a password manager comes in. A tool like&nbsp;<a href="https://my.norton.com/extspa/passwordmanager" target="_blank">Norton Password Manager</a> helps you:<ul type="disc"><li data-list-item-id="e93d3e2f5a1f3d684b90b6064c19fbb2a">generate strong, unique passwords&nbsp;</li><li data-list-item-id="e280b796fe7b27859a3108336caf07c71">store them securely&nbsp;</li><li data-list-item-id="e695229e2672c6f45484d8ff402915c28">autofill them across devices&nbsp;</li></ul>👉 Instead of reusing passwords or writing them down, you create a system that scales safely.And that matters because better password habits are one of the most effective ways to prevent account takeovers before they start.<h2>MFA: the simplest upgrade with the biggest impact</h2>Even strong passwords can be stolen through phishing, malware or breaches.That’s why&nbsp;multi-factor authentication (MFA) is critical.MFA requires a second form of verification:<ul type="disc"><li data-list-item-id="e70545fda0a315f0787bd5c2d97b9297e">something you know (password)&nbsp;</li><li data-list-item-id="e9c798773de7ff0641db0b83bf87b026b">something you have (device or app)&nbsp;</li><li data-list-item-id="e5b11b8077468b93b11b9eea30a434e3e">something you are (biometrics)&nbsp;</li></ul>So even if an attacker gets your password, they still hit a wall.Think of it this way: A password locks the door. MFA adds a deadbolt.<h2>Authenticator apps &gt; SMS (and here’s why)</h2>Many people rely on text message codes for MFA. It’s better than nothing—but it’s not the strongest option.Authenticator apps are more secure because:<ul type="disc"><li data-list-item-id="e1becac39799082e5fee0a8f2c7adba0b">codes are generated on your device&nbsp;</li><li data-list-item-id="eea63cb614fe3a9dfbb519f6a3e81937a">they aren’t transmitted over networks&nbsp;</li><li data-list-item-id="ee5f9827b24141bed1f6ec8e7c1acc7c4">they’re less vulnerable to SIM-swap attacks&nbsp;</li></ul>They also strike the right balance: strong security, minimal friction.<h2>Passkeys: a simpler, phishing-resistant future</h2>Passkeys are gaining traction for a reason. They remove the password entirely.Instead of typing anything, you log in using:<ul type="disc"><li data-list-item-id="e9dcf2622584197e5cb16fda3f11ef6ac">fingerprint&nbsp;</li><li data-list-item-id="ea7d11d74d81497a4acd16e7c6c29d6cd">face scan&nbsp;</li><li data-list-item-id="e0426ea4a37edded97d0c20340c5f78d6">device PIN&nbsp;</li></ul>Behind the scenes, passkeys use&nbsp;public key cryptography, which means:<ul type="disc"><li data-list-item-id="e58dcc6362b3c8cd82d1651546d8ed350">no shared secrets to steal&nbsp;</li><li data-list-item-id="e192dbdc4720550b21d96ceefc468888e">no passwords to phish&nbsp;</li><li data-list-item-id="e6ac56d7e9a1e70491553d822f360e9dd">no risk of entering credentials into fake sites&nbsp;</li></ul>They’re designed to be&nbsp;phishing-resistant by default.Passkeys aren’t universal yet, but where they’re available, they’re one of the strongest upgrades you can make.<h2>How account takeovers turn into identity theft</h2>This is where it gets real.When attackers access an account, they don’t just stop there. They:<ul type="disc"><li data-list-item-id="e64049057c95e55d1542faa1c6cae8b82">reset passwords&nbsp;</li><li data-list-item-id="e102a5f8ec88ebe93219c8c025126d42f">scrape personal data&nbsp;</li><li data-list-item-id="e91eff0019645f2083dfcbf411937ac9d">impersonate you&nbsp;</li><li data-list-item-id="efb44ea2fdf24f5e2381c8e5acae6b8e3">pivot into financial or identity systems&nbsp;</li></ul>That’s how a compromised login becomes&nbsp;identity theft.According to the&nbsp;<a href="https://www.idtheftcenter.org/" target="_blank">Identity Theft Resource Center</a> (ITRC), stolen credentials are one of the most common starting points for identity-related crimes. The <a href="https://identitytheft.gov/" target="_blank">U.S. Federal Trade Commission</a> also notes that identity theft often begins with exposed login information.In other words, protecting your accounts is one of the most effective ways to protect your identity.<h2>Security doesn’t stop at login</h2>Getting into your accounts safely is step one. What happens after matters too.<ul type="disc"><li data-list-item-id="eeca421063d947af9513ba3520e0d9e44">Use secure apps with end-to-end encryption&nbsp;</li><li data-list-item-id="e57922da03ac9c2b8ad3b098c22ed9eac">Be cautious about what you share and store&nbsp;</li><li data-list-item-id="ed0891d3c1de4af26b749c0b569485d3c">Keep devices updated&nbsp;</li></ul>Good digital habits don’t end at login; they extend across everything you do online.<h2>What to do now (start here)</h2>Focus on your most important accounts:<ul type="disc"><li data-list-item-id="e0d7d0c8f79bf63ec1dc9855b30165df3">email&nbsp;</li><li data-list-item-id="e308b155522a2f37f61aa2deaabfb01b3">banking&nbsp;</li><li data-list-item-id="e26ce5f8a4c9ff8a30dfc73dd89eea960">shopping&nbsp;</li><li data-list-item-id="e2324f3fed7f0dcdafb1af0c2ee15ca9b">social media&nbsp;</li></ul>Then:<ul type="disc"><li data-list-item-id="e6f69f3a8b0b344d52b8219fb40b2ab09">Create long, unique passphrases&nbsp;</li><li data-list-item-id="e881ebfa1d05420bf605313135ecec426">Use a password manager &nbsp;</li><li data-list-item-id="eb63b60ac4032b3eca7f992e0b74e95b5">Turn on MFA everywhere you can&nbsp;</li><li data-list-item-id="ef4b8b21f6dccdba45a0f751e50edceec">Choose an authenticator app over SMS&nbsp;</li><li data-list-item-id="ea21ef6c61d702b4f3f3b14874b1109d2">Adopt passkeys when available&nbsp;</li></ul><h2>Build a layered defense that works</h2>There’s no single fix for cybersecurity. The strongest protection comes from combining tools that reinforce each other:<ul type="disc"><li data-list-item-id="e9103f9164c0015d124a746b512b58630">Passphrases protect against guessing and reuse&nbsp;</li><li data-list-item-id="e09e76fdc1cf114a79d3205044d2b4894">Password managers make strong habits sustainable&nbsp;</li><li data-list-item-id="e11204eee1d8516ebf6a7218416e4b33d">MFA blocks unauthorized access&nbsp;</li><li data-list-item-id="e549576d6a19185416cc2e423b8e08fcf">Authenticator apps strengthen that layer&nbsp;</li><li data-list-item-id="e3bf65eec480f11a943d6de5153de9028">Passkeys reduce reliance on passwords entirely&nbsp;</li></ul><h2>Build better sign-in habits, one step at a time</h2>Together, they create a system that’s much harder to break—and much easier to live with. Attackers don’t need much, just one weak password, one reused login, one missed step. That’s why small upgrades matter. A stronger passphrase. Turning on MFA. Using a password manager. Choosing passkeys when you can.You don’t have to do everything at once. But each step you take makes it harder for someone else to take control.

Cybercriminals aren’t just guessing passwords anymore, they’re logging in

Why Passkeys, MFA and Strong Passphrases Matter More Than Ever

Head of Corporate Responsibility and Public Policy

April is&nbsp;<a href="https://www.jumpstart.org/awareness/financial-literacy-month/">Financial Literacy Month</a>, an annual campaign to help people of all ages&nbsp;acquire the&nbsp;skills they need to make informed financial decisions and plan for the future. Every year, companies, nonprofits, libraries, schools, banks and more come together to develop resources, host workshops and raise awareness of simple ways to strengthen financial skills.Today, those skills go beyond budgeting and saving. Financial wellness and digital wellness are deeply connected.&nbsp;From online banking to mobile payments to scams and identity theft, financial decisions increasingly happen in digital environments.At Gen, we’re working to help people build both.Through partnerships with organizations like the&nbsp;<a href="https://www.jumpstart.org/">Jump$tart Coalition</a> and the&nbsp;<a href="https://nclnet.org/">National Consumers League</a>,&nbsp;and through the work of MoneyLion, part of the Gen family of brands, we are expanding access to the tools and education people need to navigate financial life with confidence.&nbsp;Supporting the Next Generation of Financial Decision-MakersEarlier this year, we announced a new partnership with the Jump$tart Coalition, the official nonprofit partner of Financial Literacy Month. The Jump$tart Coalition works to advance financial literacy through programs&nbsp;that reach students across K–12 classrooms nationwide.&nbsp;As an example, during Financial Literacy Month, the Jump$tart Coalition hosts an annual&nbsp;<a href="https://www.jumpstart.org/awareness/check-your-school/teen-teach-in/">Teen Teach-In</a>, where high school students studying personal finance teach elementary school students key financial concepts.&nbsp;The program builds understanding early and encourages peer-to-peer learning in communities.We also continue our longstanding support of&nbsp;<a href="https://lifesmarts.org/">LifeSmarts</a>, a program of the National Consumers League (NCL), that helps young people build critical knowledge in personal finance, consumer rights, identity protection and other digital issues. Beyond its flagship scholarship competition, LifeSmarts offers a wide variety of&nbsp;<a href="https://lifesmarts.org/resources/">trainings and resources</a> to support young people in their financial wellness journeys. In honor of tax season Gen, NCL and LifeLock, part of the Gen family of brands, collaborated on a study guide to help first-time filers understand common tax scams and how to avoid them. The resource is available&nbsp;<a href="https://www.linkedin.com/posts/gendigitalinc_the-tax-scam-threat-activity-7445205859850436608-i3SK?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAFtbI0B8PsFXlFu9p7Fy9WC_jon5VUXPlk">here</a>.&nbsp;Enhancing Financial Wellness Through Identity Theft ProtectionFinancial literacy today must include identity protection. As part of MoneyLion’s platform evolution, we introduced identity protection services for MoneyLion WOW members, bringing LifeLock-powered scam and identity protection directly into the app. This expands MoneyLion’s capabilities beyond financial management to include identity protection. These protections are especially important for younger users. Gen Z and millennials experience&nbsp;<a href="https://www.moneylion.com/trending/money/moneylion-adds-protection-benefits">higher rates</a> of scams than any other generation,&nbsp;making education and protection critical.We also partner with the&nbsp;<a href="https://www.idtheftcenter.org/">Identity Theft Resource Center</a> (<a>ITRC</a>) to raise awareness about evolving threats, including mobile scams, impersonation phishing and romance scams. Through collaborations like&nbsp;ITRC president James E. Lee appearing on&nbsp;LifeLock’s Control Room series, we help translate complex risks into practical, everyday actions people can take to protect themselves.Financial Literacy Month is an important moment—but this work continues year-round. By combining partnerships, technology and education, we aim to make financial and digital skills more accessible to more people. From classrooms to mobile apps, we are helping individuals build confidence, avoid risks and make informed decisions in an increasingly connected world.To learn more about how Gen supports financial wellness and digital safety, explore our&nbsp;<a href="https://s201.q4cdn.com/771113172/files/doc_downloads/2025/06/Gen-Social-Impact-Report-2025.pdf">Social Impact Report</a>.&nbsp;These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation.

Gen, MoneyLion and our partners expand access to financial education during Financial Literacy Month 

Building Financial Confidence in a Digital World

Every year on March 27th, <a href="https://ailiteracyday.org/">National AI Literacy Day</a> brings together educators, students and families to explore how to prepare learners for an AI-enabled world. Organized by the EDSAFE AI Alliance, aiEDU, Common Sense Media and The Tech Interactive, the day combines professional development opportunities for teachers with resources and hands-on activities for students that help demystify AI and support responsible use of this rapidly evolving technology.&nbsp;&nbsp;At Gen, we believe helping young people understand technology is key to building a safer digital future, and we’re excited to join in this day of action.&nbsp;&nbsp;Together with <a href="https://www.discoveryeducation.com/?utm_source=cep_marketing&amp;utm_medium=paid_partner&amp;utm_campaign=cep_Norton_Ailitblog">Discovery Education,</a> a global leader in standards-based curriculum for K-12 learning, we created “<a href="https://mydigitallife.discoveryeducation.com/pages/87386ff6-712d-4c5e-9d78-dd51477eec87">Think Smart: Exploring AI and Staying Safe Online</a>.” This new video series is designed to help children and young people understand AI works and how to use it responsibly. The videos introduce key concepts such as where AI appears in everyday life and how to recognize potential risks. The series is available free to educators, students and families through <a href="https://mydigitallife.discoveryeducation.com/">My Digital Life</a>, a multilingual education platform developed by Discovery Education and Norton, part of the Gen family of brands.&nbsp;&nbsp;Supporting Educators with AI Literacy Resources&nbsp;Norton has partnered with Discovery Education and <a href="https://naaweb.org/">National AfterSchool Association</a> on My Digital Life since 2023. The platform provides teachers around the world with standards-aligned instructional resources that help students develop essential digital citizenship skills.&nbsp;&nbsp;Lesson plans, interactive activities and videos for students in grades 3-8 explore topics such as cyberbullying, misinformation and protecting personal data. Norton’s technical expertise helps ensure the content remains accurate and reflects the latest developments in the digital landscape.&nbsp;The new AI video series builds on this foundation. Through animated storytelling and relatable scenarios, it explores how artificial intelligence intersects with online safety and everyday digital behavior. The lessons encourage students to think critically about technology while developing the skills needed to use AI responsibly.&nbsp;Since launching, My Digital Life resources have reached nearly <a>490,000</a>&nbsp;young people globally. These materials are currently available in English, Spanish, Arabic, <a>Hindi</a>, French and German,&nbsp;helping bring digital education into classrooms across multiple regions.&nbsp;Expanding Access to AI Education&nbsp;Our collaboration with Discovery Education is part of Gen’s broader effort to expand access to digital safety and AI education for young people.&nbsp;We also partner with <a href="https://www.wagggs.org/en/">World Association of Girl Guides and Girl Scouts</a> (WAGGGS), a global movement reaching millions of girls and young women. In 2025, new AI education modules were added to <a href="https://www.wagggs.org/en/what-we-do/surf-smart-20/">Surf Smart 2.0</a>, a nonformal digital safety education program developed by WAGGGS and Norton that has reached more than 850,000 participants worldwide. Through the program, students explore how AI appears in their daily lives, from chatbots to content recommendations, and learn how to set thoughtful boundaries with emerging tools.&nbsp; &nbsp;&nbsp;Gen also supports Discovery Education’s <a href="https://digitalcitizenship.discoveryeducation.com/">Digital Citizenship Initiative</a>, which helps students build the skills needed to create a more respectful and responsible online world. The initiative includes multiple resources on <a href="https://digitalcitizenship.discoveryeducation.com/ai-literacy">AI literacy</a>, helping middle and high school students better understand how AI shapes their online experiences.&nbsp;&nbsp;Additionally, we participated in “Teaching AI with Confidence: Skills and Strategies for AI Literacy Day,” a free panel discussion for educators to help strengthen AI‑ready instruction across grade levels. Gen’s Head of Corporate Responsibility &amp; Government Affairs joined the panel, which highlighted practical, age‑appropriate strategies for teaching AI and digital citizenship. Check out the <a href="https://home.edweb.net/webinar/ai20260311/">full recording</a>.&nbsp;&nbsp;By working with educators, nonprofits and technology leaders, we aim to ensure that young people not only understand the tools affecting their digital lives but also feel empowered to use them safely and responsibly.&nbsp;To learn more about Gen’s digital education and training efforts, explore our latest&nbsp;<a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/" target="_blank">Social Impact Report</a>.&nbsp;&nbsp;&nbsp;These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation.&nbsp;

Gen partners with Discovery Education on new video series focused on AI literacy

Helping Students Understand AI in the Classroom

Every year on March 8, International Women’s Day invites us to celebrate the long history of women’s social, economic and cultural progress while recognizing the work still ahead — including in the digital world.&nbsp;&nbsp;&nbsp;Technology has opened new doors for connection, learning and opportunity. Yet it has also introduced new risks. According to UN Women, technology-facilitated violence against women and girls is on the rise, with <a href="https://www.unwomen.org/en/digital-library/publications/2024/10/intensification-of-efforts-to-eliminate-all-forms-of-violence-against-women-report-of-the-secretary-general-2024" target="_blank" rel="noreferrer noopener">studies</a> showing that as many as 58% have experienced forms of digital abuse, including hacking, stalking, and online harassment.&nbsp; &nbsp;At Gen, we believe the internet should be safe for everyone. That belief drives our partnership with the <a href="https://www.wagggs.org/en/" target="_blank" rel="noreferrer noopener">World Association of Girl Guides and Girl Scouts</a> (WAGGGS), a global movement reaching millions of girls and young women.&nbsp;&nbsp;Together with WAGGGS, Norton, part of the Gen family of brands, codeveloped <a href="https://www.wagggs.org/en/what-we-do/surf-smart-20/" target="_blank" rel="noreferrer noopener">Surf Smart</a>, a nonformal education program that has reached more than 850,000 girls and young women worldwide with digital safety resources to date. In early 2026, WAGGGS launched the next evolution of this work: <a href="https://www.wagggs.org/en/news/advocacy-for-generation-digital-a4gd-launches-to-support-youth-led-action-for-a-safer-digital-world/" target="_blank" rel="noreferrer noopener">Advocacy for Generation Digital</a>.&nbsp;<h2>Moving From Education to Action&nbsp;</h2>Advocacy for Generation Digital builds on Surf Smart 2.0 and helps girls and young women transform knowledge into leadership. The curriculum supports participants as they identify digital issues that matter most to them, strengthen research and communication skills and design advocacy campaigns that promote safer and more inclusive online spaces. &nbsp;The program offers learning pathways for elementary, middle and high school students and can be adapted to local contexts. It is available in English, French, Spanish and Arabic. WAGGGS also provides <a href="https://campfire.wagggs.org/topic/grant-application-advocacy-generation-digital-2026?_gl=1*1huf6ak*_ga*MzAyNTY1NDA5LjE3NjI1NjA1OTQ.*_ga_T1311503CC*czE3NzA5MjQzMzMkbzEwJGcxJHQxNzcwOTI0ODY5JGo2MCRsMCRoMA.." target="_blank" rel="noreferrer noopener">advocacy grants</a> to Member Organizations, helping bring youth-led projects to life in communities around the world.&nbsp;The impact of youth advocacy is already clear. In 2023 and 2024, young women in 10 countries launched campaigns addressing digital inclusion and online safety. Some organized public panels. Others engaged local media. Sophia Nabbale and Ronah Akatukunda from Uganda presented at the United Nations Civil Society Conference 2024 in Nairobi, highlighting the intergenerational digital divide and the fight against online violence.&nbsp;“Gen and WAGGGS share a vision for digital life," said Leena Elias, Chief Product Officer at Gen. "We believe the internet can be place where young people learn, connect and express themselves safely. Advocacy for Generation Digital is another step toward bringing that vision to life, empowering girls and young women to shape digital spaces that reflect their needs and aspirations.”&nbsp;<h2>Preparing the Next Generation for an AI-Driven World</h2>Our partnership continues to evolve with technology. In 2025, Surf Smart 2.0 was updated to include new modules on artificial intelligence. Participants explore how AI shows up in their daily lives, from chatbots to content recommendations, and learn how to set responsible boundaries with emerging tools.&nbsp; &nbsp;Throughout 2026, Gen and WAGGGS are also amplifying the voices of program participants — sharing firsthand accounts from Smart Surfers and Advocacy Champions about what they’ve learned and how they are leading change in their communities.&nbsp;

Digital Freedom depends on more than protection. It requires participation, confidence and leadership. By investing in youth-led advocacy, we are helping ensure the next generation is not only prepared to navigate the digital world safely — but ready to shape it.&nbsp; &nbsp;To learn more about how Gen supports digital education and training around the world, explore our latest <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/" target="_blank" rel="noreferrer noopener">Social Impact Report</a>. &nbsp;&nbsp;These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation.&nbsp;&nbsp;

In celebration of International Women’s Day, Gen highlights its partnership with the World Association of Girl Guides and Girl Scouts 

From Digital Skills to Digital Advocacy: Empowering Girls to Lead Online 

Corporate Responsibility 

When it comes to building strong financial habits, the sooner we start, the better. That’s why Gen works with nonprofit partners all around the world to equip young people and their families with practical digital safety and financial educational materials. It’s also why we’re excited to announce that we’ve joined the <a href="https://www.jumpstart.org/" target="_blank" rel="noreferrer noopener">Jump$tart Coalition</a>. As a National Partner, we work collaboratively to move financial literacy forward through shared resources and expertise.&nbsp;These days, financial wellness and digital wellness are inseparable. Navigating life online increasingly means protecting against identity theft, fraud, and financial scams—risks that can derail financial stability before it even begins. We believe helping young people navigate digital life also means helping them safeguard their financial futures, and we’re proud to support the Jump$tart Coalition in their mission to advance financial literacy skills for students across the U.S.&nbsp; &nbsp;Providing students with high-quality financial education&nbsp;The Jump$tart Coalition works with more than 100 partners at the national and state level to develop educational resources about financial wellness for students of all ages. The organization created, along with the Council for Economic Education, the <a href="https://www.jumpstart.org/education/national-standards/" target="_blank" rel="noreferrer noopener">National Standards for Personal Financial Education</a>, which guide educators and policymakers to create and implement effective financial education for K-12 students. Jump$tart has maintained the standards since 1998, offering regular updates to include the latest information and best practices. Together, these standards help ensure students receive consistent, high-quality financial education no matter where they live or learn.&nbsp;&nbsp;The organization also operates a series of programs designed to empower educators with the tools they need to raise students’ awareness of financial wellness principles. These include the annual <a href="https://www.jumpstart.org/education/nec/" target="_blank" rel="noreferrer noopener">Jump$tart National Educator Conference</a>, convening K-12 teachers from across the U.S. for three days of professional development and knowledge sharing, and the free <a href="https://www.jumpstart.org/education/jsffe/" target="_blank" rel="noreferrer noopener">Jump$tart Financial Foundations for Educators</a> course for teachers to improve their financial education expertise.&nbsp;&nbsp;The <a href="https://jumpstartclearinghouse.org/" target="_blank" rel="noreferrer noopener">Jump$tart Clearinghouse</a> provides a free database of vetted financial education curricula, activities and lesson plans geared toward teachers, families, education advocates and researchers. Each resource is aligned with the National Standards for Personal Financial Education. Additionally, Jump$tart’s <a href="https://www.jumpstart.org/education/reality-check/" target="_blank" rel="noreferrer noopener">Reality Check</a> tool helps students who are entering the workforce calculate their expenses and set financial goals. Jump$tart is also the primary promoter of Financial Literacy Month each April, a nationwide campaign to promote financial literacy and education.&nbsp;&nbsp;&nbsp;Empowering financial wellness across the U.S.&nbsp;Our partnership with Jump$tart builds on Gen’s broader commitment to advancing financial wellness and consumer protection. We are a longtime supporter of <a href="https://lifesmarts.org/" target="_blank" rel="noreferrer noopener">LifeSmarts</a>, a program of the National Consumers League (NCL). This free consumer literacy competition and scholarship opportunity helps provide young people with skills in personal finance, consumer rights and more critical areas. The program also regularly develops free study guides, podcasts and other <a href="https://lifesmarts.org/studysmart-guides/" target="_blank" rel="noreferrer noopener">educational resources</a> on financial topics, such as saving, investing, banking and fraud.&nbsp; &nbsp;These efforts are complemented by the work MoneyLion, part of the Gen family of brands, is doing to expand access to personalized financial tools and education. Through its <a href="https://www.moneylion.com/learn/" target="_blank" rel="noreferrer noopener">Money 101 page</a> and products focused on credit management and wealth building, MoneyLion helps hundreds of thousands of people better understand and improve their financial lives.&nbsp;&nbsp;Together, these partnerships reflect Gen’s commitment to helping people build safer, more resilient digital and financial lives—starting early and extending into adulthood. To learn more about how we support financial wellness in our communities, explore our <a href="https://s201.q4cdn.com/771113172/files/doc_downloads/ESG/2025/06/Gen-Social-Impact_Report_2025.pdf" target="_blank" rel="noreferrer noopener">2025 Social Impact Report</a>.&nbsp;&nbsp;These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation.&nbsp;&nbsp;

Gen announces new partnership with Jump$tart Coalition

Helping young people build strong financial habits

Scams have become one of the most pervasive threats in today’s digital world. They are no longer isolated attempts of deception, but organized, fast-moving, personal and increasingly powered by AI. The result is a growing wave of financial and emotional harm that cuts across age, income, and geography.&nbsp;Gen released a <a href="https://www.gendigital.com/media/fc5br3yb/us-scam-paper-digital.pdf" target="_blank" rel="noreferrer noopener">policy paper</a> outlining clear recommendations for how US policymakers can help turn the tide against scam networks targeting Americans. From improved data protection to increased coordination with law enforcement, the recommendations reflect Gen’s long-standing commitment to protecting consumers online.&nbsp;&nbsp;

Policymakers are paying attention&nbsp;In January, the US Senate’s Special Committee on Aging held a <a href="https://www.aging.senate.gov/hearings/made-in-china-paid-by-seniors-stopping-the-surge-of-international-scams" target="_blank" rel="noreferrer noopener">hearing </a>focused on international scams targeting older Americans. This group remains one of the most vulnerable to financial fraud, often losing life savings to carefully constructed schemes that exploit trust and emotional connections. At Gen, protecting older adults has always been a focus, and we continue our commitment as increased attention and resources are improving understanding and responses to these targeted scams.&nbsp;The committee’s focus on elder fraud reinforces the urgency behind Gen’s recommendations. National awareness campaigns, stronger enforcement tools, and improved coordination across agencies are critical steps to address the scale of these scams and protect our most vulnerable. As threats continue to evolve, policy solutions must keep pace.&nbsp;

How Gen is leading the way&nbsp;Gen leaders have joined a number of recent engagements in Washington to advance understanding of scams and promote policy solutions, including participation in the Global Anti-Scam Alliance's <a href="https://www.gasa.org/event-details/global-anti-scam-summit-gass-america-2025" target="_blank" rel="noreferrer noopener">North American Anti‑Scam Summit</a> in December. &nbsp;Here, Gen leaders joined cybersecurity experts from across the industry to share insights on systemic approaches to scam prevention and the growing risks of AI-enabled fraud.&nbsp;Gen is also collaborating with members of Congress through the bipartisan Stop Scams Caucus to reinforce why a coordinated federal response is essential. These discussion scenter on how policy and industry can work together to reduce risk and protect people at scale, and our efforts are helping to shape a smarter, more unified approach to the crisis.&nbsp;Read our takeaways from these conversations <a href="https://www.linkedin.com/posts/kimallman_gens-push-for-smarter-scam-response-activity-7404557337069264896-AJ6i?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACEcfwsBMdyVxLhhmHhHwmcR8kfTGZwUMzI" target="_blank" rel="noreferrer noopener">here</a>.&nbsp;Policy solutions to match the threat&nbsp;Gen <a href="https://www.gendigital.com/media/fc5br3yb/us-scam-paper-digital.pdf" target="_blank" rel="noreferrer noopener">threat data</a> shows that scams now make up a majority of the harmful content and attacks blocked by our products each day. These include phishing schemes, impersonation campaigns, fraudulent investment scams, and AI‑assisted social engineering that uses stolen personal information to deceive victims in highly convincing ways.&nbsp;Traditional approaches to cybercrime are not sufficient on their own. Criminal networks now operate across borders, using sophisticated tools that exploit gaps in information sharing and law enforcement capabilities. Gen’s policy proposals are designed to address these gaps with practical approaches, including:&nbsp;<ul type="disc"><li data-list-item-id="e744f71629c64a606ceff9a8c184c09df">Expanded public awareness campaigns to inform the public about common scam techniques and how to avoid them.&nbsp;</li><li data-list-item-id="efd4b095a540508a5351d55549d3b6718">Enhanced collaboration between technology companies and federal law enforcement to accelerate investigations into transnational fraud networks.&nbsp;</li><li data-list-item-id="e2d4cc9635900776aa7b2be6b7182b9f5">Support for stronger consumer protection standards that help reduce the harm caused by identity theft and financial fraud.&nbsp;</li></ul>Each of these recommendations is rooted in what we see every day: real threats, real victims, and clear opportunities to strengthen digital safety for all.&nbsp;A path forward&nbsp;Scam prevention requires coordinated action from all parts of society. Technology companies can innovate new defenses, educators can help people recognize risks, and policymakers can adopt frameworks that align incentives and strengthen protections at the national level.&nbsp;&nbsp;As the conversation in Washington evolves, Gen will continue working with federal leaders, consumer advocates, and industry partners to promote practical, effective policy solutions. Our focus will remain on helping ensure that protections keep pace with threats and that Americans can navigate the digital world with confidence.&nbsp;

Gen continues building momentum in Washington

Scam policy in action

Every year, more than 100 countries around the world celebrate <a href="https://safer.connectsafely.org/" target="_blank" rel="noreferrer noopener">Safer Internet Day</a>, a global effort to help people use technology responsibly, respectfully, critically and creatively — especially children and young people.&nbsp;&nbsp;At Gen, digital freedom is at the core of what we do. Helping people stay safe online through education and training is a key pillar of our social impact strategy. We partner with nonprofits across the globe to equip families, educators and young people with the tools they need to navigate an increasingly complex digital world with confidence.&nbsp; As technology evolves, we regularly update our resources to reflect emerging platforms, technologies such as AI, and changing behaviors. Together with our partners, we are strengthening digital resilience, safeguarding personal information and advancing digital literacy at scale.&nbsp; &nbsp;&nbsp;Empowering families to talk about digital safety&nbsp;Parents and caregivers play a critical role in shaping healthy digital habits. That’s why National PTA and Norton, one of our trusted Cyber Safety brands, developed <a href="https://thesmarttalk.org/" target="_blank" rel="noreferrer noopener">The Smart Talk</a>. This free resource helps families start open, positive conversations about online safety and privacy. Through guided prompts and practical tips, The Smart Talk supports families in setting boundaries, understanding risks and building trust together. Since launch, more than 20,000 people have accessed The Smart Talk.&nbsp;It is a featured resource in National PTA’s <a href="https://safer.connectsafely.org/national-pta-resources/" target="_blank" rel="noreferrer noopener">Safer Internet Day toolkit</a>, which also includes a <a href="https://safer.connectsafely.org/family-program/" target="_blank" rel="noreferrer noopener">live conversation</a> on digital parenting, teen-focused tip sheets and resources on mental health and belonging. The Smart Talk is also a signature offering of <a href="https://www.pta.org/home/programs/connected" target="_blank" rel="noreferrer noopener">PTA Connected</a>, an initiative designed to create judgment-free spaces where families can learn about digital safety with guidance from expert resources. Norton is the Founding and Presenting Sponsor of PTA Connected and, in 2025, sponsored grants for 20 local PTAs, enabling them to host digital safety workshops in their school communities.&nbsp;&nbsp;Bringing digital safety into the classroom&nbsp;&nbsp;We also work with our partners to get digital safety resources into the hands of educators. Since 2023, Norton has worked with Discovery Education on <a href="https://mydigitallife.discoveryeducation.com/" target="_blank" rel="noreferrer noopener">My Digital Life</a>, a multilingual platform offering digital safety activities and lesson plans for children in grades three through eight. In 2025, we introduced <a href="https://mydigitallife.discoveryeducation.com/animated-topic-series" target="_blank" rel="noreferrer noopener">new AI literacy content</a>, expanded the program into schools across the UK and added Spanish, Arabic, French and German translations. Discovery Education estimates the program has now reached nearly 490,000 students with essential digital safety skills.&nbsp;&nbsp;Gen also supports Discovery Education’s <a href="https://digitalcitizenship.discoveryeducation.com/" target="_blank" rel="noreferrer noopener">Digital Citizenship Initiative</a>, which promotes respectful and responsible online behavior. Since launching in February 2025, the initiative has reached more than 647,000 students through videos, classroom tools, lesson plans and educator resources focused on AI literacy, media literacy and the cognitive impacts of technology. &nbsp;Advancing digital safety around the world&nbsp;Our global partnerships reflect the unique digital safety needs of communities worldwide. These include the following:&nbsp;<ul type="disc"><li data-list-item-id="e4045939e5f04d301d84aface99482e39"><a href="https://www.wagggs.org/en/" target="_blank" rel="noreferrer noopener">World Association of Girl Guides and Girl Scouts (WAGGGS)</a> has reached nearly 113,000 children and young people globally through <a href="https://www.wagggs.org/en/what-we-do/surf-smart-20/" target="_blank" rel="noreferrer noopener">Surf Smart 2.0</a> digital education programming between July 2024 and December 2025. Check out our <a href="https://www.linkedin.com/posts/world-association-of-girl-guides-and-girl-scouts_surfsmart-advocacy-wagggsimpact-activity-7427027286912196608-Djqv?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAFtbI0B8PsFXlFu9p7Fy9WC_jon5VUXPlk">Safer Internet Day video with WAGGGS</a>, announcing the organization’s new advocacy curriculum and featuring Smart Surfers talking about some of the best digital safety tips they have learned on their Surf Smart 2.0 journeys.&nbsp;</li><li data-list-item-id="e564ae6718786e47a178332613b2a03f1"><a href="https://balrakshabharat.org/" target="_blank" rel="noreferrer noopener">Save the Children – India</a> (Bal Raksha Bharat) has delivered digital skills training across 190 schools over the past four years, supporting students and educators with safe and responsible technology use.&nbsp;</li><li data-list-item-id="e23fe9f038a3634642f302df03a3f7859">With <a href="https://www.thetrevorproject.org/" target="_blank" rel="noreferrer noopener">The Trevor Project,</a> we created the <a href="https://www.thetrevorproject.org/blog/online-safety-for-lgbtq-young-people/" target="_blank" rel="noreferrer noopener">Online Safety Guide for LGBTQ+ Young People</a> and continue to support and scale <a href="https://www.trevorspace.org/" target="_blank" rel="noreferrer noopener">TrevorSpace</a>, a moderated, AI-supported global peer community for LGBTQ+ young people.&nbsp; &nbsp;</li></ul>This Safer Internet Day, we’re excited to celebrate with our partners and communities around the world. To learn more about our digital education and training efforts, explore our latest <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/" target="_blank" rel="noreferrer noopener">Social Impact Report</a>.&nbsp;&nbsp;These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation.&nbsp;

Gen celebrates Safer Internet Day with our nonprofit partners

Working together for a better internet

January is National Stalking Awareness Month, a time each year to acknowledge and educate about the dangers of stalking, which increasingly includes cyberstalking and other forms of tech-facilitated harassment. A 2025 <a href="https://academic.oup.com/bjc/advance-article/doi/10.1093/bjc/azaf064/8216857?login=false" target="_blank" rel="noreferrer noopener">study</a> led by researchers at University College London found that cyberstalking is growing at a faster rate than traditional stalking and that cyberstalking often disproportionately affects women. &nbsp;&nbsp;At Gen, we believe that everyone should be able to navigate the digital world safely and confidently. That’s why we have long partnered with the National Network to End Domestic Violence (NNEDV) to develop resources that help survivors recognize and recover from tech-related abuse, including stalking, identity theft, financial abuse and more. The organization estimates that these resources served nearly 600,000 survivors since the start of our work together.&nbsp;&nbsp;Providing Survivors with Digital Safety Tools&nbsp;&nbsp;Together with NNEDV, we provide resources to survivors, allies, service providers and shelter staff to enable them with critical information about tech-related abuse and digital safety. Here are a few highlights from our work together:&nbsp;&nbsp;<ul><li><a href="https://www.techsafety.org/securingdevicesaccounts" target="_blank" rel="noreferrer noopener">Securing Devices and Accounts,</a> a co-branded resource from NNEDV and our Cyber Safety brand, Norton, goes through the basics of digital security and privacy, tailored to the needs of and risks faced by survivors.</li><li><a href="https://www.techsafety.org/financial-abuse-and-technology" target="_blank" rel="noreferrer noopener">Financial Abuse and Technology</a>, another co-branded resource, explains the growing role that crimes like identity theft, controlling funds and fraud play in domestic violence.</li><li>Norton sponsored and contributed speakers to <a href="https://nnedv.org/content/safety-nets-virtual-tech-summit-2025/" target="_blank" rel="noreferrer noopener">NNEDV’s Virtual Tech Summit</a>, a three-day conference that convened tech leaders and domestic violence survivor advocates to discuss safety planning, intimate image abuse, AI, stalkerware, online data, tech policy and tech-facilitated advocacy.</li><li>Gen leaders Kim Allman and Iskander Sanchez-Rola participated in NNEDV’s webinar, “<a href="https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-increasing-privacy-online-supporting-survivors-of-domestic-violence-in-the-digital-age/" target="_blank" rel="noreferrer noopener">Increasing Privacy Online: Supporting Survivors of Domestic Violence in the Digital Age</a>,” discussing why online privacy is important to survivors, which cybersecurity tools can help and more.</li><li><a href="https://www.techsafety.org/" target="_blank" rel="noreferrer noopener">The Safety Net Project</a>, NNEDV’s broad initiative to combat tech-related abuse, conducted various trainings on digital safety and privacy in 2025, including a webinar in partnership with Norton and TechSoup.&nbsp;&nbsp;</li><li>The Safety Net also developed multiple new resources on <a href="https://www.techsafety.org/the-safety-net-survivors-guide-to-ai" target="_blank" rel="noreferrer noopener">how AI can impact survivors</a> and “<a href="https://www.techsafety.org/documentationtips" target="_blank" rel="noreferrer noopener">Documentation Tips for Survivors of Technology Abuse &amp; Stalking</a>,” designed to support survivors in documenting their experiences and safety planning. &nbsp;&nbsp;&nbsp;Collectively, these resources served thousands of people in 2025. Additionally, beginning in 2024, Gen partnered with <a href="https://www.techsoup.org/norton?srsltid=AfmBOopympdRWUwsvoll4kigMFL-pDan4L5EVMAcWT36mGgS-0sSeP4D" target="_blank" rel="noreferrer noopener">TechSoup</a> to donate Norton 360 Deluxe and Norton Secure VPN to domestic violence survivors. Between April and December 2025, the program provided nearly 2,000 free Norton product licenses to help survivors recover from financial or other technological abuse, a collective retail value of more than $200,000. The <a href="https://www.safesheltercollaborative.org/" target="_blank" rel="noreferrer noopener">Safe Shelter Collaborative</a> receives the licenses from TechSoup and in turn delivers the products to survivors through its network of member organizations. NNEDV also collaborates on the donation program.&nbsp;</li></ul>&nbsp;Supporting Survivors on a Global Scale&nbsp;&nbsp;NNEDV also continued to raise awareness internationally in 2025. The Securing Devices and Accounts guide was included in the Global Network of Women’s Shelters’ <a href="https://www.canva.com/design/DAG3_DxRWPU/e_JxoAeW43zz33uh0D4Mug/view?utm_content=DAG3_DxRWPU&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=uniquelinks&amp;utlId=h9eeb520667" target="_blank" rel="noreferrer noopener">newsletter</a> as part of the International Day for the Elimination of Violence Against Women on November 25, and NNEDV presented the resource in Australia at the <a href="https://fifthworldshelterconference.org/" target="_blank" rel="noreferrer noopener">5th World Conference of Women’s Shelters</a>.&nbsp;&nbsp;&nbsp;For more information on how we harness our technology to support vulnerable communities worldwide, read our latest <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/" target="_blank" rel="noreferrer noopener">Social Impact Report</a>.&nbsp;&nbsp;

Gen partners with National Network to End Domestic Violence and Tech Soup for National Stalking Awareness Month 

Fighting Back Against Tech-Related Abuse

A strong culture of giving has always been part of who we are at Gen. Our Purpose to Power Digital Freedom extends beyond our products and shows up in the ways our people invest in their communities, support one another and take action on the issues that matter most. This year, we continued to build on that commitment through programs designed to make giving easier and more personal for every employee.&nbsp;Collectively, our holiday giving efforts resulted in nearly $579,000 in donations to more than 2,000 causes, with roughly 72% of team members across the company participating, the highest participation rate in Gen’s history. Additionally, Gen sites around the world volunteered to support seniors, children and community members in need.&nbsp;

Empowering Employees to Give with #WeAreGenerous&nbsp;Each November, our global team comes together for #WeAreGENerous, Gen’s annual initiative to spark giving where we live and work. To kick off the campaign, Gen launched its third Geneversary Awards, celebrating Gen’s anniversary as a company and giving every employee $50 to donate to a charity of their choice, with this year’s campaign . garnering $230,000 in total donations. Employee participation has steadily increased every year since the first #WeAreGENerous campaign in 2023, with this year’s rate—72%— being the highest we’ve ever achieved. &nbsp;We also hosted 10 Days of Generosity, providing teams with daily, actionable prompts to donate locally, schedule volunteer time, share a community resource, recognize a colleague and more. Employees were encouraged to complete one action per day and tracked their progress through the Gen Giving Hub, making it easy to engage and stay connected to our collective impact.&nbsp;&nbsp;Building on this momentum, on Giving Tuesday Gen doubled its company match for employee donations from 1:1 to 2:1 and raised the match maximum by $1,000 per person. The campaign totaled $349,000 for more than 400 global causes.&nbsp;Additionally, our colleagues at MoneyLion spread the spirit of giving to their audience on social media, running a seven-day campaign during the week of Thanksgiving that asked followers to share positive messages and what about MoneyLion they’re thankful for. MoneyLion spotlighted the most inspiring responses throughout the week and selected three winners to receive $300 gift cards.&nbsp;&nbsp;&nbsp;Practicing Generosity, Locally&nbsp;Throughout the holiday season, team members across our global sites also came together to reach out to their neighbors and address their communities’ unique needs. In the U.S., we supported <a href="https://ronaldmcdonaldhouse.org/donate?c_src=paid&amp;c_src2=25YERPM_search_google_exact_new&amp;utm_campaign=exact&amp;utm_medium=google&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23138553047&amp;gbraid=0AAAAACRPtoSoA9IE4OZQVA5S-C8Iq7crE&amp;gclid=CjwKCAiA_dDIBhB6EiwAvzc1cDHyDPvWKhr1SeeIf_SFswqmmboZnlatzNa31rCqWG0m7vg1LBqvmxoCThcQAvD_BwE" target="_blank" rel="noreferrer noopener">Ronald McDonald House</a> with holiday gift drives in Tempe and Mountain View for families experiencing financial stress, and. our New York team volunteered to stuff and decorate teddy bears, more than 60 volunteers donated over 100 gifts.&nbsp;&nbsp;In EMEA, teams organized volunteer days and drives with local nonprofits, including wreath-making workshops with senior citizens in Prague and gift drives for children in need in Bucharest, Tettnang and Belgrade. In Dublin, 20 volunteers worked with people experiencing homelessness, and more than 50 additional employees donated gifts to children in need. And in India, colleagues in Chennai and Pune celebrated Diwali by collecting gifts for local children and delivering them to elementary schools in the region. &nbsp;We also give back throughout the year through <a href="https://www.gendigital.com/blog/impact/community/passion-to-purpose" target="_blank" rel="noreferrer noopener">Passion to Purpose</a>. Through this initiative, employees can turn their interests into action by applying for grants or organizing volunteer projects that support nonprofit partners, putting the company’s reach and resources behind the causes that matter to them. For example, the team at our MoneyLion office in Kuala Lumpur recently planned a hands-on volunteer experience to support indigenous communities and other community members in Peninsular Malaysia, and our colleagues at our office in Chennai, India, organized a workshop for creating inclusive environments for people with disabilities.&nbsp;&nbsp;Serving Our Communities Year-Round&nbsp;We’re proud that our teams continue to serve their communities well beyond the end of the holiday season. Year-round efforts like the Passion to Purpose program and paid time off to volunteer, as well as activations like our Global Volunteering Week, help our employees connect to their colleagues, their neighbors and themselves, reinforcing a spirit of giving that is an integral part of daily life at Gen.&nbsp;&nbsp;&nbsp;To learn more about our year-round approach to social impact, visit our <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/" target="_blank" rel="noreferrer noopener">2025 Social Impact Report</a>.&nbsp;

#WeAreGENerous volunteering and giving projects help drive impact in our communities 


Celebrating Three Years of Giving@Gen

Helping people protect themselves from online scams is a major part of Gen’s Purpose to Power Digital Freedom. Survey data from Gen shows that more than a third (35%) of Americans have been targeted by a scam this year, with 74% of victims being financially impacted. During the holiday season, those threats rise even higher. Fake shopping sites, spoofed delivery notices and too-good-to-be-true online deals all surge as scammers take advantage of busy, distracted consumers.&nbsp;From the trusted technology made by our cybersecurity brands like Avast, which recently wrapped up its <a href="https://blog.avast.com/do-you-see-what-i-see-avast-unwraps-top-holiday-scams-in-festive-new-youtube-series" target="_blank" rel="noreferrer noopener">12 Days of Scam-mas campaign</a>, to nonprofits reaching vulnerable communities, we’re committed to making sure everyone has the tools to stay safe across all corners of their digital lives.&nbsp;&nbsp;&nbsp;Teaming Up to Increase Access to Critical Resources&nbsp;A key partner in our work to combat online scams is the <a href="https://www.idtheftcenter.org/" target="_blank" rel="noreferrer noopener">Identity Theft Resource Center</a> (ITRC), which helps prevent and reduce the impact of identity theft, scams and fraud.&nbsp;&nbsp;&nbsp;We collaborate with ITRC throughout the year to highlight specific risks to personal data, including mobile scams, romance scams and impersonation phishing. In December, ITRC partnered with Gen on a downloadable PDF that shares tips on how to protect yourself and your identity during the holiday season. ITRC will also include a year-end roundup of how to recognize common scams on its <a href="https://www.idtheftcenter.org/podcasts/?_sft_podcast_type=fraudian" target="_blank" rel="noreferrer noopener">Fraudian Slip</a> podcast, a recurring monthly feature on the organization’s main <a href="https://podcasts.apple.com/us/podcast/idtheftcenter/id1543301596" target="_blank" rel="noreferrer noopener">podcast feed</a>.&nbsp;&nbsp;&nbsp;We also support <a href="https://nclnet.org/lifesmarts/" target="_blank" rel="noreferrer noopener">LifeSmarts</a>, the National Consumers League’s flagship youth consumer education program, which empowers teens with real-world knowledge, fraud prevention skills and critical thinking tools to make safe and informed decisions in today’s digital and consumer marketplace. Gen’s support not only allows for financial literacy content development for students in high school and college; it also underwrites scholarships for LifeSmarts participants and alumni. &nbsp;&nbsp;Sharing Anti-Scam Expertise with Industry Peers&nbsp;Gen also invests in the Global Anti-Scam Alliance (GASA) and recently joined their North America Summit. This Summit brings together leaders in finance, government and cybersecurity to share best practices and advance digital safety. Kim Allman, Gen’s Head of Corporate Responsibility &amp; Government Affairs, spoke on two panels about the impacts AI is having on the landscape of scams and fraud, as well as how industry and policy leaders can work together to disrupt cyber fraud that targets global infrastructures.&nbsp;&nbsp;&nbsp;"In today's threat landscape, factors like anonymity, rapid scalability, and cross-border operations are making cyber-enabled fraud increasingly formidable," Allman said. "At the GASA summit, one thing was clear: Industry leaders and policymakers must work hand-in-hand to keep pace with these changes and disrupt this new wave of AI-driven fraud. Alongside our industry partners, Gen’s real-world operational insights can shape smarter policies, strengthen defenses across sectors, and support the education needed to empower consumers."&nbsp;For Gen’s latest research into emerging trends in online scams and cyberattacks, view our latest <a href="https://www.gendigital.com/blog/insights/reports/threat-report-q3-2025" target="_blank" rel="noreferrer noopener">Threat Report</a>, and for more information on how we work with our nonprofit partners on digital education and training, check out our <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/" target="_blank" rel="noreferrer noopener">Social Impact Report</a>.&nbsp;&nbsp;&nbsp;

In addition to fighting scams with our products, Gen teams up with nonprofits and industry partners to help people spot and avoid scams

A Safe and Scam-Free Holiday Season 

You may be surprised to learn that the education sector experienced more cyber attacks than any other industry in Q2 2024, <a href="https://www.zscaler.com/campaign/threatlabz-ransomware-report">up 25.43% from the previous year</a>. This alarming trend puts students directly in the crosshairs of cybercriminals who view them as prime targets.Why are students so vulnerable? They’re digitally native but often lack cybersecurity awareness. They possess abundant personal data, frequently engage in online activities and unfortunately have limited access to enterprise-level cybersecurity resources. Their tendency to overshare on social media platforms makes them attractive targets for <a href="https://lifelock.norton.com/learn/identity-theft-resources/lasting-effects-of-identity-theft">identity theft</a> and online scams.But here’s the empowering truth: with the right knowledge and tools, students can significantly reduce their risk of becoming victims. This comprehensive guide provides actionable cyber safety tips for students to navigate the digital world confidently while staying protected against <a href="https://www.gendigital.com/blog/insights/reports/threat-taxonomy">evolving threats</a>.<h2>What is Cyber Safety for students?</h2>Cyber safety for students refers to the practice of using digital devices, the internet and online platforms in a secure, responsible and ethical manner. As students increasingly rely on technology for learning, communication and entertainment, cyber safety becomes a foundational skill for digital literacy and responsible digital citizenship.

Think of cyber safety as your digital armor—it doesn’t restrict your online freedom, but rather empowers you to explore the digital world with confidence. Just as you wouldn’t leave your house unlocked or share your wallet with strangers, cyber safety <a href="https://lifelock.norton.com/learn/identity-theft-resources/college-students-identity-theft">teaches you to protect your digital life</a> with the same vigilance.<h3>The core components of cyber safety</h3>Protecting personal information means never sharing sensitive details like your full name with school affiliation, home address, Social Security numbers or account credentials online. Even seemingly harmless information can be pieced together by cybercriminals to steal your identity.Device and network security&nbsp;involves keeping your devices updated with the latest security patches, using reputable antivirus software and avoiding public Wi-Fi for sensitive activities without a VPN. Your devices are gateways to your personal data—keeping them secure is essential.Online behavior and digital citizenship encompass understanding that your digital footprint is permanent and using technology ethically. This includes treating others with respect online and making thoughtful decisions about what you share (and with whom).Threat awareness means recognizing online dangers like phishing emails, scams and cyberbullying before they cause harm. The more you understand these threats, the better equipped you’ll be at avoiding them.Basic prevention:<ul><li>Create passwords like “MySchool2025!Study#” instead of “password123”</li><li>Avoid posting photos in school uniforms that reveal the school</li><li>Refrain from tagging your location in photos</li></ul><h2>Why cyber safety education matters more than ever</h2>The statistics paint a sobering picture of the current threat landscape. System intrusion, social engineering and miscellaneous errors represent <a href="https://www.verizon.com/business/resources/reports/2024-dbir-executive-summary.pdf">90% of breaches in education</a>. <a href="https://www.microsoft.com/en-us/security/blog/2024/10/10/cyber-signals-issue-8-education-under-siege-how-cybercriminals-target-our-schools/">Over 15,000 malicious emails</a> targeting educational institutions are blocked daily, yet many still slip through traditional security measures.Students face unique vulnerabilities that cybercriminals exploit. Frequent use of online platforms for both academic and social purposes creates multiple attack vectors. They’re often less experienced at identifying sophisticated threats that have evolved beyond obvious spam emails. Their tendency to maintain active social media profiles with personal information makes them an attractive target for social engineering attacks.

The long-term consequences of falling victim to cyber attacks extend far beyond immediate inconvenience. Identity theft can damage your credit score before you’ve even established a credit history, affecting future loan approvals and financial opportunities. Academic disruption occurs when you lose access to important files or accounts, potentially impacting grades and graduation timelines.The emotional toll shouldn’t be underestimated, either. Victims often experience anxiety, stress and a loss of trust in digital platforms that are essential for modern education. In severe cases, the stigmatization and reputational damage can affect mental health and academic performance.Career implications follow you into professional life. A compromised digital reputation or unresolved fraudulent activity can hinder job opportunities, security clearances and professional networking.<h2>How online scams and identity theft impact students</h2><h3>Financial consequences</h3>Identity thieves don’t discriminate based on age—they often prefer targeting students because they typically have clean credit histories and may not monitor their financial accounts as closely as older adults. When scammers strike, they can drain bank accounts, open fraudulent credit cards or take out loans in your name.The impact on credit scores can be devastating and long-lasting. A damaged credit history follows you for years, making it difficult to secure student loans, rent apartments or even qualify for certain jobs. According to the <a href="https://consumer.ftc.gov/identity-theft-online-security">Federal Trade Commission (FTC)</a>, identity theft recovery can take months or even years to fully resolve.<h3>Academic and personal disruption</h3>The process of recovering from identity theft or online scams is incredibly time-consuming. You’ll spend hours contacting financial institutions, credit bureaus and law enforcement—time that should be dedicated to studying and academic pursuits.The stress affects academic performance in measurable ways. Victims report difficulty concentrating on coursework, missed classes due to recovery efforts and overall decreased academic engagement. The loss of trust in online platforms can also hinder your ability to participate fully in digital learning environments that are increasingly central to modern education.<h2>Essential cyber safety tips for students</h2>

<h3>1. Protect your personal information</h3>Password security&nbsp;forms your first line of defense against cyber threats. Create strong passwords using at least 12 characters that mix uppercase and lowercase letters, numbers and symbols. Here’s a winning formula: start with a memorable phrase, then modify it. “I love studying at college in 2025!” becomes “ILs@c!2025#”.Never reuse passwords across multiple accounts. If one account gets compromised, unique passwords ensure your other accounts remain secure. <a href="https://my.norton.com/extspa/passwordmanager">Password managers</a> can securely store and generate complex passwords for all your accounts.Multifactor authentication (MFA) adds a crucial second layer of protection. Even if someone steals your password, MFA requires an additional verification step—usually a code sent to your phone or the use of an authenticator. Enable MFA on all accounts that support it, especially email, school portals and financial accounts.Social media privacy requires ongoing attention since platforms frequently update their privacy policies and settings. Review your privacy settings monthly and limit personal information sharing. Accept friend requests only from people you know in real life and avoid posting photos or information that reveals your school, location or personal details.<h3>2. Recognize and avoid phishing attempts</h3>Phishing attacks have become increasingly sophisticated, but telltale warning signs remain consistent.

Verification strategies can save you from falling victim to even convincing phishing attempts. Always verify suspicious requests through independent channels—type websites directly into your browser instead of clicking email links. Contact official channels using published phone numbers, not the contact information provided in suspicious messages. Trust your instincts; if something feels wrong, it probably is.Safe browsing practices include looking for HTTPS and padlock icons in website addresses before entering sensitive information. Avoid sensitive transactions on public Wi-Fi networks or use a VPN service when necessary. These simple habits dramatically reduce your exposure to cyber threats.<h3>3. Practice safe digital habits</h3>Create a device maintenance routine that becomes second nature. Enable automatic updates for your operating system, browsers and applications to ensure you have the latest security patches. Use reputable antivirus protection and keep it current. Download applications only from official stores like the Apple App Store or Google Play Store. Run weekly security scans to detect potential threats before they cause damage.Data backup strategies protect your academic work and personal files from loss due to device failure, theft or ransomware attacks. Follow the 3-2-1 rule: maintain three copies of important data, store them on two different types of media and keep one copy offsite (cloud storage works well for this). Back up school projects weekly and personal files monthly.Digital footprint awareness is crucial for your future opportunities. Remember that anything posted online can become permanent and searchable, even if you delete it later. College admissions offices and potential employers increasingly check social media profiles. Regularly audit your online presence and remove content that could be inappropriate or harmful to your reputation.

<h2>Cyber safety activities for students</h2>Educational games and resources make learning about cyber safety engaging, memorable and we’re just going to say it: fun. Google’s <a href="https://beinternetawesome.withgoogle.com/en_us">Be Internet Awesome</a> program offers interactive games that teach key concepts like strong passwords and phishing recognition. These games simulate real-world scenarios in safe environments where mistakes become learning opportunities.Hands-on learning activities reinforce theoretical knowledge through practical application. Many schools now offer phishing simulation exercises where students practice identifying fake emails. Digital footprint audits help students research their own online presence and clean up problematic content. Privacy settings workshops provide step-by-step guidance for securing social media accounts.Resources for continued learning include joining school cybersecurity clubs for peer learning and awareness campaigns. Regular family discussions about online experiences and concerns create supportive environments for addressing cyber safety challenges. Professional development opportunities and guest speakers expose students to cybersecurity career paths while reinforcing safety concepts.<h2>How Gen brands protect students online</h2><a href="https://www.norton.com/">Norton solutions</a> for students provide comprehensive device protection with real-time threat detection that blocks malware and suspicious websites before they cause harm.&nbsp;<ul><li>Safe browsing features automatically warn about dangerous websites and downloads.</li><li>Password management tools securely store and generate complex passwords for all your accounts.</li><li>Family safety features help parents monitor and protect younger students while respecting their privacy needs.</li></ul><a href="https://lifelock.norton.com/">LifeLock identity protection</a> benefits include continuous monitoring of the dark web and financial records for signs of identity theft.<ul><li>Credit monitoring provides alerts about new accounts or changes to credit reports.</li><li>Dedicated identity restoration specialists help victims recover from identity theft.</li><li>Protection packages include up to $1 million in coverage for qualifying losses.</li></ul><a href="https://www.avast.com/">Avast</a> complementary protection leverages global threat intelligence with machine learning and AI technologies to detect and stop threats in real time.<ul><li>Mobile device protection secures smartphones and tablets used for both school and personal activities.</li><li>Wi-Fi security scanning automatically detects unsafe networks and provides warnings.</li></ul>Educational partnerships and community commitment demonstrate Gen dedication to student safety beyond product offerings. <a href="https://mydigitallife.discoveryeducation.com/">Partnerships with educational institutions</a> provide schools with resources and training. Community initiatives support young leaders developing solutions to global challenges.<h2><a>Building a safer future together</a>&nbsp;</h2>Cyber safety education partners&nbsp;provide valuable resources and support for students, educators and families.<ul><li><a href="https://www.cisa.gov/audiences/educational-institutions">CISA</a> offers comprehensive resources specifically designed for educational institutions.</li><li><a href="https://www.cisa.gov/audiences/educational-institutions">Center for Cyber Safety and Education</a> provides scholarships, training and awareness programs globally.</li><li><a href="https://www.cisa.gov/audiences/educational-institutions">iKeepSafe</a> works with schools and EdTech companies to ensure educational technology meets privacy compliance standards.</li><li><a href="https://www.staysafeonline.org/">National Cybersecurity Alliance</a> provides free resources, training and events to educate students and families about cybersecurity best practices.</li></ul><a href="https://www.gendigital.com/blog/impact/community/discovery-education-2024">Community involvement</a>&nbsp;cannot be overstated in creating safer digital environments. Parents, educators and students each play crucial roles in building comprehensive cybersecurity awareness. Ongoing education and awareness programs keep pace with evolving threats. And this collective responsibility for cybersecurity creates strong, more resilient communities.<h2>Your cyber-safe future starts today</h2>Cyber safety isn’t just about avoiding threats—it’s about confidently embracing the digital opportunities that enhance learning and personal growth. When you understand how to protect yourself online, you can fully participate in digital education, social networking and career development without unnecessary fear or limitations.Remember, staying cyber safe isn’t a sprint; it’s a marathon. Threats evolve constantly, requiring ongoing vigilance and continuous learning. The cyber safety tips for students outlined in the guides provide a strong foundation, but staying informed about emerging threats and new protection strategies remains essential.Your digital safety directly impacts your academic success, financial future and personal well-being. By implementing these practices and maintaining good cyber hygiene, you’re investing in a secure and prosperous digital future.Ready to take your cyber safety to the next level? <a href="https://www.gendigital.com/us/en/">Explore how Gen can add an extra layer of security to your digital life</a>.

Practical tips for staying safe in today’s connected campus life.

From classrooms to chatrooms: how students can avoid online scams and identity theft

At Gen, AI is central to our mission to build a safer digital world. It helps to deliver smarter, faster protection for millions of people worldwide. We’re also using our AI expertise to help people understand, navigate, and benefit from the power of AI, specifically young people in communities around the world.From classrooms to community events, Gen is helping to shape a more informed and empowered future, powered by AI.&nbsp;<h2>Driving Conversations on AI and Digital Citizenship</h2>This fall, Gen co-sponsored Shaping the Future: AI Education and Workforce Development, an event in Washington, D.C., exploring how educators and companies can prepare students for an AI-driven world. Along with Discovery Education and IBM, I shared how Gen integrates AI responsibly across our products and operations and how we’re investing in education to help families, teachers, and young people use AI safely and confidently.I also joined Discovery Education’s Empowering Digital Citizens: A Classroom Initiative for Responsible Online Engagement&nbsp;webinar, which is part of its&nbsp;<a href="https://digitalcitizenship.discoveryeducation.com/">Digital Citizenship Initiative</a>. This event for teachers highlighted how AI intersects with online safety, media literacy and digital responsibility.&nbsp;Iskandar Sanchez-Rola, one of Gen’s AI experts, connected directly with educators in another Discovery Education session, answering their questions about how AI works and what it means for their future. Representatives also joined the webinar from the organization&nbsp;<a href="https://www.halfthestoryproject.com/">#HalfTheStory</a>, the leading youth nonprofit advancing digital wellness through play-based, youth-led, evidence-informed programs. Harveer Saini, who works on the group’s&nbsp;<a href="https://www.halfthestoryproject.com/programs/digital-civics-academy">Digital Civics Academy</a>, shared accounts from teenagers about the various ways AI and other technologies are shaping their daily lives, elevating the voices of those young people who often encounter the immediate effects of the technology revolution.&nbsp;The virtual event, part of Discovery Education’s first-ever&nbsp;<a href="https://www.discoveryeducation.com/futures-fair/">Futures Fair</a>, reached more than 600 students across 20 classrooms, and the Futures Fair garnered a total audience of more than 13,000 students through both virtual and in-person events.&nbsp;<h2>Expanding AI Education Through Global Partnerships</h2>Together with the World Association of Girl Guides and Girl Scouts (WAGGGS), we’ve brought digital safety education to young people in more than 100 countries. Our flagship&nbsp;<a href="https://www.wagggs.org/en/news/surf-smart-20-launches-new-content-on-artificial-intelligence-and-digital-wellbeing/">Surf Smart 2.0</a> program is a badge-earning course that helps empower girls and young women with digital safety skills. This program was recently updated to include content on understanding AI and using it responsibly.&nbsp;Participants now explore where AI shows up in their online lives—from lifestyle recommendations to chatbots and voice assistants. They discuss how AI shapes what they see, how to think critically about information on their screens and how to spot misinformation. The curriculum also looks at appearance pressure and digital wellbeing, encouraging participants to reflect on how edited images and algorithms make them feel, how to set boundaries with their devices and how to protect their wellbeing while staying connected. Our partnership with Discovery Education also continues to grow with new AI-focused content launching soon as part of the&nbsp;<a href="https://mydigitallife.discoveryeducation.com/">My Digital Life</a> series. This digital literacy program, created in collaboration with Norton and the National Afterschool Association, gives students practical insights about online safety and media literacy. The new animated series introduces Artie Fischal, a fictional character who helps students explore how AI can generate text, images and audio. Through stories and classroom-ready resources, students see both the creative potential of AI and the need to pause, ask questions and check sources before they act.<h2>Leading Responsibly in the AI Age</h2>For Gen, AI isn’t just a tool— it’s a responsibility. We design, test, and deploy AI to help protect people from fraud, scams and other online threats. And through AI education, partnerships and community engagement, we share our insights to help young people, families and communities better understand AI and use it responsibly.&nbsp; &nbsp;For more information on how we reach individuals, families and our communities with the knowledge and resources they need to navigate the digital world safely and responsibly, visit our&nbsp;<a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/">2025 Social Impact Report</a>.