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AI Hackathons and Learning Labs Demonstrate Gen’s Culture of Innovation

Hundreds of Gen team members come together to reimagine how work gets done with AI

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Senior Manager

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AI Hackathons and Learning Labs Demonstrate Gen’s Culture of Innovation

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Senior Manager

Published

Read time

3 Minutes

AI Hackathons and Learning Labs Demonstrate Gen’s Culture of Innovation

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    AI is actively transforming the way people work. At Gen, it's also changing the way we think, learn and solve problems together. Staying ahead of cyber threats means more than building new technology. It requires a culture where people across the company are encouraged to experiment with new tools and ideas, challenge existing processes and discover new ways of working. 

    That's the mindset behind Gen’s latest AI Sprint. 

    Through a series of AI-focused events, including a global Hackathon and AI Learning Labs, employees across Gen came together to drive a deeper understanding of how AI can fuel curiosity, boost efficiency and enable us to deliver more effectively for the people we serve – and each other.

    These events weren’t simply about learning new tools. They were about creating space for curiosity, creativity and experimentation – allowing people to really break apart workflows and completely rebuild for the future of work.

    AI innovation comes from everywhere

    One of the most powerful outcomes of the AI Hackathon was seeing innovation emerging from every corner of the company. It brought together more than 600 Gen team members from across our global sites, forming 126 teams representing Marketing, Finance, Legal, HR, Engineering and many other functions. Together, they built AI solutions to tackle the real challenges they face every day. 

    Some teams automated repetitive tasks. Others streamlined workflows or explored entirely new ways to overcome common obstacles. The projects were different. The mindset was the same: challenge assumptions, test new approaches and find better ways to work.

    The Hackathon demonstrated that innovation isn’t limited to technical teams or specific job functions. When employees are empowered to experiment, new ideas can come from anywhere.

    One example came from a winning team, Limitless Logic Minds. The team identified a challenge many employees faced: while people were increasingly building HTML dashboards, prototypes and other lightweight web applications, there wasn’t an easy way to securely host and share them across the Gen network. They used the Hackathon as an opportunity to develop an internal hosting platform that allows even non-technical employees to deploy and share HTML-based applications in a secure environment – making employee-created tools more accessible and scalable across teams.

    Building confidence and access to future-ready skills

    The Hackathon was just one part of our AI Sprint. Employees across our business – including Norton, Avast, LifeLock, MoneyLion and more – also participated in AI Learning Labs designed to help teams build confidence using emerging tools and technologies.

    Across our global sites and virtual communities, these peer-led sessions explored tools like Claude Code, Copilot, Glean and n8n while participating in discussions around responsible AI, data security, privacy and the changing world of search in the era of Answer Engine Optimization.

    The goal wasn't to turn everyone into AI experts. It was to help more employees understand how AI can support the work they already do every day – while encouraging them to think differently about what’s possible. 

    A culture that keeps evolving

    AI will continue to evolve. So will the way we work. We know the future of work will be shaped by the people who are willing to learn, adapt and challenge the status quo.

    That’s why events like the AI Hackathon and Learning Labs matter. By creating opportunities for employees to experiment, learn and build together, Gen continues to cultivate a culture where innovation becomes part of our everyday work – and build a workforce ready to not just navigate through change, but lead through it.

    Learn more about how we’re investing in the talent of tomorrow in our 2026 Social Impact Report.

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