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Joining the Global Anti-Scam Alliance
Leyla Bilge, Global Head of Scam Research
Global Head of Scam Research
Gen is now a Foundation Member of the Global Anti-Scam Alliance (GASA)
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News

Keep up with Gen news as we create technology solutions for people to take full advantage of the digital world safely, privately, and confidently.

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Family of Brands

Introducing Norton Neo: The Browser Ahead of You

Norton unveils the first safe AI-native browser, and a new era begins

Howie Xu
May 22, 2025 • 6 min read
Introducing Norton Neo: The Browser Ahead of You
Company News

Joining the Global Anti-Scam Alliance

Gen is now a Foundation Member of the Global Anti-Scam Alliance (GASA)

Leyla Bilge
April 8, 2025 • 3 min read
Joining the Global Anti-Scam Alliance
Family of Brands

Gen Brands Recognized Across Independent Cybersecurity Tests

Norton, Avast, AVG, and Avira take home 16 awards from the industry’s toughest testing labs

Gen
April 3, 2025 • 2 min read
Gen Brands Recognized Across Independent Cybersecurity Tests
Family of Brands

Clipboard Protection: Our Latest Defense Against Evolving Threats

How Our Clipboard Protection Defends Against Growing Cyberthreats

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Luis Corrons & 1 others
November 26, 2024 • 6 min read
Clipboard Protection: Our Latest Defense Against Evolving Threats
Family of Brands

LifeLock: Setting the Standard in Identity Security

LifeLock is committed to the comprehensive protection of members—a promise that’s been held for more than a decade.

Alisha Robinson
October 10, 2024 • 4 min read
LifeLock: Setting the Standard in Identity Security
Company News

AI at Gen: Unpacking What AI Means for People, Cybersecurity and Our Company

Gen releases policy papers on Responsible Use of AI

Siggi Stefnisson
September 13, 2024 • 4 min read
AI at Gen: Unpacking What AI Means for People, Cybersecurity and Our Company
Family of Brands

The Future of Learning: How Parents Can Lead in the Age of AI

Strategies and tools from Norton to protect your kids and teach them ethical AI use as schools embrace new technologies

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Alisha Robinson & 1 others
August 20, 2024 • 3 min read
The Future of Learning: How Parents Can Lead in the Age of AI
Company News

How Gen is committed to bridging the global cybersecurity skills gap

Our call for action and inclusion to create a new workforce

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Emma Brownstein & 1 others
August 8, 2024 • 3 min read
How Gen is committed to bridging the global cybersecurity skills gap
Family of Brands

Scam Artists: The Impact of Cybercrime

A visualization of the emotional toll cybercrime has on victims

Alisha Robinson
July 9, 2024 • 6 min read
Scam Artists: The Impact of Cybercrime
Company News

Supercharging Young People to Meet Global Challenges

Gen announces new partnership with Social Shifters

Amanda Davis
July 8, 2024 • 2 min read
Supercharging Young People to Meet Global Challenges

Insights

Insights from Gen Digital

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Research

What a Scam Ad Campaign for a Fake Online Store on Facebook Looks Like in 2025: The Case of “Jana Praha”

Inside the AI-powered farewell sale scam targeting Czech Facebook users and tips to recognize it.

Lada Hospodková
May 22, 2025 • 6 min read
What a Scam Ad Campaign for a Fake Online Store on Facebook Looks Like in 2025: The Case of “Jana Praha”
Research

When Mobile Threats Turn Personal

Mobile threats are getting personal — and more dangerous. Here’s what Gen researchers uncovered in Q1.

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Luis Corrons & 1 others
May 20, 2025 • 7 min read
When Mobile Threats Turn Personal
Leadership Perspectives

The future of AI is personal and it starts with trust

A new era of personal AI is coming — one where trust, control and capability go hand in hand.

Howie Xu
May 14, 2025 • 7 min read
The future of AI is personal and it starts with trust
Leadership Perspectives

Love in the age of algorithms 

Why we’re fighting back against AI-driven romance scams

Leyla Bilge
April 28, 2025 • 4 min read
Love in the age of algorithms 
Leadership Perspectives

AI in 2025: Gen's Policy Recommendations for U.S. Leadership

A framework for responsible U.S. leadership in the age of AI

Howie Xu
March 27, 2025 • 4 min read
AI in 2025: Gen's Policy Recommendations for U.S. Leadership
Leadership Perspectives

Zero-Day Vulnerabilities: The Real Threat Behind Netflix’s “Zero Day”

Netflix’s 'Zero Day' may be fiction, but the threat is real — here’s what you need to know about zero-day vulnerabilities and how to protect yourself before a real-world cyber crisis strikes.

Luis Corrons
March 26, 2025 • 15 min read
Zero-Day Vulnerabilities: The Real Threat Behind Netflix’s “Zero Day”
Research

How AI-Generated Personas, Deepfake Tactics and Scripts Are Powering the Next Wave of"Scam-Yourself" Attacks

Inside the Evolution of AI-Powered Scam Tactics

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Luis Corrons & 1 others
February 18, 2025 • 8 min read
How AI-Generated Personas, Deepfake Tactics and Scripts Are Powering the Next Wave of"Scam-Yourself" Attacks
Reports

Gen Q4/2024 Threat Report

The Dark Side of Social Media, CryptoCore Deepfakes Stole $7 Million, and More than 4 Million Users Protected from Scam-Yourself-Attacks

Threat Research Team
February 6, 2025 • 71 min read
Gen Q4/2024 Threat Report
Research

How Cybercriminals Are Turning Job Offers Into Malware Traps

Beware of Fake Job Offers: How Hackers Are Targeting Developers with Malware

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Luis Corrons & 2 others
February 6, 2025 • 7 min read
How Cybercriminals Are Turning Job Offers Into Malware Traps
Research

Cybercriminals Actively Leveraging ChatGPT To Create And Refine Malicious Payloads

How ChatGPT Is Aiding Cybercriminals in Crafting Advanced Malware Scripts

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Jan Rubín & 1 others
December 10, 2024 • 3 min read
Cybercriminals Actively Leveraging ChatGPT To Create And Refine Malicious Payloads

People & Impact

At Gen, we're driven by the positive impact we can have on all the communities in which we live and work. Explore stories on our efforts to make that impact a reality.

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Life@Gen

Celebrating moms and supporting parents

Recognized as a Best Workplace for Parents and Women, Gen is building a culture where working moms thrive

Alisha Robinson
May 9, 2025 • 5 min read
Celebrating moms and supporting parents
Community

The Gen Culture of Giving Continues to Grow

Gen team members make fiscal 2025 our most impactful yet

Kimberly Bishop
April 29, 2025 • 6 min read
The Gen Culture of Giving Continues to Grow
Environment

Celebrating Earth Month with Our Global Team

Gen team members take action for the planet

Amanda Davis
April 22, 2025 • 3 min read
Celebrating Earth Month with Our Global Team
Environment

Providing Clean, Safe Water to Communities in India

This World Water Day, Gen marks eight years of bringing clean, safe water with Planet Water Foundation

Amanda Davis
April 2, 2025 • 4 min read
Providing Clean, Safe Water to Communities in India
Community

Accelerating Action This International Women’s Day

Gen elevates women and girls in tech through mentoring, training, volunteering and more

Amanda Davis
March 10, 2025 • 5 min read
Accelerating Action This International Women’s Day
Life@Gen

Building Connections and Growing Together: The Impact of LEADS

How our LEADS community empowers employees to learn, network and grow professionally

Emma Brownstein
February 19, 2025 • 3 min read
Building Connections and Growing Together: The Impact of LEADS
Community

Building a Better Internet for Children and Young People

Gen celebrates Safer Internet Day

Kimberly Bishop
February 10, 2025 • 5 min read
Building a Better Internet for Children and Young People
Community

Turning Privacy Concerns Into Action

Take quick steps today to protect your digital footprint

Ondřej Kramoliš
January 24, 2025 • 3 min read
Turning Privacy Concerns Into Action
Community

Informing and Empowering Domestic Violence Survivors

Gen heads into 2025 ready to combat tech abuse and get important resources into the hands of people who need them most

Kimberly Bishop
January 17, 2025 • 5 min read
Informing and Empowering Domestic Violence Survivors
Community

Serving Our Communities This Holiday Season

Gen team members end the year with company-wide donation campaigns

Kimberly Bishop
December 19, 2024 • 4 min read
Serving Our Communities This Holiday Season

Explore our blogs

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Online Scams

Phictionary – the phishing dictionary every digital citizen should read

Michal Pechoucek
July 23, 2023 • 3 min read
Phictionary – the phishing dictionary every digital citizen should read
Avast

Why we all love to hate passwords-and why they’re so important anyway

Avast
July 26, 2023 • 5 min read
Why we all love to hate passwords-and why they’re so important anyway
Security

Discover how to fix 100% disk usage issues in Windows 11: This is how you do it

Avira
July 14, 2023 • 8 min read
Discover how to fix 100% disk usage issues in Windows 11: This is how you do it
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