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Company News

We’re honored to share that Gen™ has been recognized for the second year in a row on Newsweek’s list of America’s Most Trustworthy Companies. We do not take for granted the millions of people around the world who trust us to help them safely navigate our complex digital world. Our family of consumer Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, enable people to take full advantage of the digital world, safely, privately, and confidently.

Here at Gen, our customers are at the heart of everything we do. We’re guided by our principles and purpose, and we feel great responsibility for the trust and confidence our customers, employees, and all stakeholders place in us. With increasing and changing cyberthreats, our products and employees have become more vital than ever.

Whether it’s the products we develop or our community-based initiatives, everything we do is with a people-first mindset with trust at its core. As cyberthreats continue to evolve and the digital landscape becomes more complex, we’re grateful for all our customers who look to us as a reliable, trustworthy resource they can turn to for all their digital safety needs.

America's Most Trustworthy Companies 2023 were identified in an independent survey based on a vast sample of U.S. residents who rated companies based on the three pillars of trust: Customer, investor and employee trust. All companies headquartered in the US with a revenue over $500 million were considered in the study, resulting in the top 700 Most Trustworthy Companies across 23 industries.

Check out the full list of Newsweek’s America's Most Trustworthy Companies 2023 at <a href="https://www.newsweek.com/rankings/most-trustworthy-companies-america-2023">www.newsweek.com.</a>

This marks the company’s second recognition since Newsweek’s inaugural list in 2022.

Gen Recognized as One of the Most Trustworthy Companies in America

President

Today marks the formal launch of the <a href="https://openwallet.foundation/">OpenWallet Foundation</a> (OWF), the first global collaboration on open source code for interoperable, multi-purpose digital wallets. Although it may not be apparent right now, in the future we will look back on this and see it as a very important inflection point for the whole digital ecosystem.&nbsp;

Why? Because the universal digital wallet is going to be a critically important tool that has the potential to allow people to keep their personal data safe and private and build more trusted online relationships.&nbsp;

This is why at Gen, the world’s leading consumer Cyber Safety company, to work with the <a href="https://www.linuxfoundation.org/">Linux Foundation</a> to help organize the OWF and contribute as a <a href="https://linuxfoundation.eu/newsroom/linux-foundation-europe-launches-open-wallet">Founding Premier Member.</a>&nbsp;

Our Gen cybersecurity experts have long recognized that the deepest problems in online fraud, misinformation, bot attacks, and other cybercrime were ultimately rooted in the ability for attackers to fake their identities and impersonate legitimate actors.&nbsp;

Although the Internet identity industry has spent 25 years developing public key infrastructure (PKI) and federated identity systems to combat these threats, they have not been able to hold back the massive tide of new AI-driven attacks. What’s worse, <a href="https://en.wikipedia.org/wiki/Ransomware">ransomware-as-a-service</a>, <a href="https://en.wikipedia.org/wiki/Deepfake">deep fakes</a>, and more recently, <a href="https://en.wikipedia.org/wiki/ChatGPT">rapid advancements in the AI technology</a> are escalating these concerns to a whole new level. It is rapidly becoming all but impossible for an ordinary mortal to determine what is or is not authentic online.&nbsp;

The solution lies in the new model of <a href="https://en.wikipedia.org/wiki/Self-sovereign_identity">decentralized digital identity</a> that, ironically, is based on the same way we have been proving our identity in the real world for centuries: with wallets containing credentials. Only now they will be digital wallets containing digital credentials.&nbsp;

Many smartphone users are already using some form of digital wallet on their devices. However these are proprietary digital wallets owned and controlled by the vendors of those devices, with a limited set capabilities and credentials they choose to support.&nbsp;

The future of the Internet — and most importantly of digital freedom — lies in the consumer having their choice of open standard digital wallets. Wallets that can accept digital credentials from any issuer, present them to any verifier, transact over any payment or value exchange network, and help manage your own set of trusted digital relationships — for life. And all of that across all popular platforms, with no walled gardens and vendors lock-ins.&nbsp;

This is the vision and mission of the OpenWallet Foundation: to bring together companies, government agencies, open source projects, and non-profit organizations from around the world to develop the core “engine” that anyone can use to build a secure, privacy-respecting multi-purpose digital wallet.&nbsp;

Our Premier membership in OWF underscores Gen’s commitment to the future of decentralized identity and digital trust infrastructure that we believe will be fundamental to powering Digital Freedom.&nbsp;

Digital wallets offer a future that provides improved privacy and safety for everyone online.

Why Gen is a Founding Premier Member of the OpenWallet Foundation

In September we announced NortonLifeLock and Avast officially coming together as one company. Today, we’re proud to share we’ve accomplished the milestone of joining together with a greater and more powerful mission than ever before. We’ve launched a new company, Gen: For the next generation of digital life.

<h2>Digital life is life</h2>

Think back to when your life started going digital. Some remember what life was like without having access to the internet at all. When you were introduced to technology, you embraced it as a part of your life. For others, a digital footprint was created before you took your first step.

With each generation comes the advancement of technology beyond what could have been imagined. Today, that line between what was digital life and real life is gone. Digital life is life. We work, shop, learn and socialize online. And it’s kept us connected and helped keep us going, beyond what we’d expect.

For those who can remember, there was a time when you could pick up antivirus products at the store and install it on your computer. That was considered sufficient at the time, but the world has irrevocably changed with convenience and connection at our fingertips 24/7. This digital evolution has also created opportunities to expose more of our lives to crime. In fact, <a href="https://www.nortonlifelock.com/us/en/newsroom/press-kits/2022-norton-cyber-safety-insights-report-special-release-online-creeping/">more than half of consumers have experienced a cybercrime</a>. It’s not just our devices that need protection now — it’s our identity and privacy, too.

<h2>Powering Digital Freedom for generations</h2>

Gen’s family of consumer brands is rooted in protecting the first digital generations. And now there’s a new generation — it’s not Gen X, Y, or Z. It’s Gen D. Generation digital. A generation of people linked by being a part of digital life as we know it today.

Today’s technology goes beyond the wildest dreams of previous generations and has helped us unlock endless possibilities, but we’re not free to fully embrace and enjoy them until we’re protected and empowered in all aspects of our digital life.

That’s why we’ve made it our purpose to power Digital Freedom for consumers through Gen’s family of trusted consumer brands: Norton, Avast, LifeLock, Avira, AVG, Reputation Defender and CCleaner. We’re committed to bringing our energy, our smarts and global presence to systematically tackle cyber threats and challenges for this generation and the next.

Separate we were strong. But together, we're setting out to put control, freedom, and empowerment into the hands of hundreds of millions of people around the world. Welcome to Gen.

Company News

Gen Recognized as One of the Most Trustworthy Companies in America

Why Gen is a Founding Premier Member of the OpenWallet Foundation

Introducing Gen. For the next generation of digital life.