Scams have become one of the most complex challenges of the digital age. They move across texts, emails, phone calls, social media and financial accounts—often within minutes. Beyond compromising personal information, they can have lasting financial consequences for individuals and families. Helping people live safer digital lives also means helping protect their financial well-being. Protecting people from scams requires a different approach. One built on stronger partnerships, shared intelligence and a collective commitment to stay ahead of evolving threats.
That’s why Gen has joined the National Cybersecurity Alliance as well as the Leadership Group on Scam Prevention, a new effort from the Aspen Institute Financial Security Program. We’re working alongside organizations including Amazon, Apple, Google, Microsoft and JPMorganChase to advance practical solutions that help people stay safer online and strengthen their financial security by responding to evolving threats. The goal is straightforward: help more people stay protected from scams.
Stronger together
Scams don't distinguish between banks, technology companies, telecommunication providers or retailers. Our response can’t either.
Through the Leadership Group, Gen will contribute threat intelligence, consumer research and cybersecurity expertise while working alongside industry leaders to strengthen scam prevention, improve information sharing and identify practical ways to protect consumers. Together, we will explore how better data, stronger partnerships and more coordinated action can help stay ahead of rapidly changing scam tactics.
Iskander Sanchez-Rola, our Senior Director of AI & Innovation, recently joined the board of the National Cybersecurity Alliance (NCA). The organization hosts annual public campaigns like Cybersecurity Awareness Month and Data Privacy Week, as well as regular working groups that convene cybersecurity leaders across industries to tackle the most pressing issues facing digital life today. These efforts enable Gen to forge partnerships and work cooperatively on solutions that help people stay safer and more confident in an increasingly connected world.
Digital and financial life are closely linked. By joining together with our peers in FinTech and cybersecurity, we’re working to make digital and financial safety accessible, practical and empowering for everyone.
Building on existing partnerships
Joining NCA and the Aspen Leadership Group builds on work already happening across Gen to strengthen consumer protection through collaboration.
Earlier this year, Gen sponsored the Aspen Institute’s Leadership Forum on Inclusive Finance where business leaders, nonprofit organizations and policymakers explored emerging challenges shaping financial security—from AI to prediction markets and affordability—and the partnerships needed to address them.
One message came clear throughout: scams and fraud are no longer separate from financial health. Protecting people’s identities, finances and confidence online is essential to helping them build long-term financial resilience.
We also continue our work as a Foundation Member of the Global Anti-Scam Alliance, collaborating with governments, consumer protection organizations, financial institutions, technology companies and cybersecurity peers to share insights, advance policy discussions and strengthen global responses to online scams.
These partnerships complement the work happening across Gen's products, research and public policy efforts, helping bring practical insights to the people and organizations working to protect consumers' personal data, identities and financial information.
Looking ahead
Cybercriminals continue to adapt. So will we.
The future of Cyber Safety and scam prevention won’t be built by any one company, industry or technology alone. It will be built through collaboration – with organizations working together, sharing knowledge and acting quickly as new threats emerge.
Through partnerships like NCA and the Aspen Institute’s Leadership Group on Scam Prevention, Gen is helping strengthen that collective response—so more people can navigate digital and financial life with greater security and confidence.
Learn more about Gen’s public policy work.
