Trust & Advocacy

We see the bigger picture, from the first scam to the last dollar. 

That is why we work alongside policymakers, industry leaders and consumer advocates to help protect people in a changing digital world. 

We started by protecting people from criminals who wanted to steal their identities and drain their accounts. That work has not changed, but the threats have. 

A scam today no longer ends with a phishing email. It starts with a breach. With a click. With phone call. And it can quickly become, identity theft, financial fraud and lasting financial harm. We protect people across the entire journey.  

That full view is what we bring to policymakers, regulators and industry partners – to protect hundreds of millions of people and help shape practical solutions that strengthen digital safety, consumer protection and financial security.  

How and Why We Engage

Why we engage

We work at the intersection of cybersecurity and financial wellness, giving us a unique perspective on what people need to stay safe online and financially secure. We bring these insights to policymakers because the best protections are built on real-world experience, evidence and collaboration. We push for rules that are clear, consistent, and strong enough to actually keep people safe. 

Where the attack starts: scam prevention and AI-enabled fraud

Fraud begins on a device, through a fake ad, a cloned voice, or a malicious link, and because we protect that first layer, we bring that view to policymakers working on scam prevention, deepfake disclosure, and synthetic identity. In September 2025, our GM of Identity & Reputation, Ian Bednowitz, testified before the House Financial Services Subcommittee on Oversight and Investigations on the financial threats facing American families. 

Where it moves: privacy and identity protection

An attack then moves next to a stolen identity, and control over your data is what stops it there, because you decide who can reach your information. We see what happens when that control breaks down. In a single recent quarter, our threat researchers tracked criminal operations that blended deepfake videos with hijacked accounts to drain millions of dollars from victims across thousands of transactions. We bring that evidence to privacy and data-security legislation, including efforts to set a national standard for how financial data is protected. We treat security and identity protection as core consumer rights, not afterthoughts. 

Where it ends: financial access and security

The money is where the harm becomes real for a family, so it is where clear rules matter most. How people reach short-term financial tools is now one of the most actively contested questions in our space, debated across courts, state legislatures and federal agencies. We engage in that debate as a participant with a direct stake in the outcome, and we do it in the open. Our view is simple: people deserve rules that are clear, consistent across jurisdictions, and settled rather than litigated for years. We bring our operating experience to that conversation and let policymakers and courts define the standards.  

How we engage, and disclose

Trust starts with transparency. We engage directly, through trade associations, and through coalitions, and we do so in line with all applicable laws. We name the groups we fund, we report our political activity, and we keep that record current. Details on our political engagement, memberships, contributions and related disclosures are below.  

Coalitions and partners we stand with 

Protecting people takes more than just one company alone. That’s why Gen partners with organizations working to strengthen digital safety, financial security and public policy around the world. These collaborations let us turn what one company sees into standards that protect everyone. 

Aspen Institute Financial Security Program to advance cross-sector collaboration on scam prevention and financial resilience. 

Financial Technology Association and American Fintech Council to help shape responsible financial innovation and consumer protection. 

Global Anti-Scam Alliance (GASA) to strengthen global responses to scams and online fraud. 

Identity Theft Resource Center (ITRC) to help raise awareness and support victims of identity crime. 

Jump$tart Coalition to expand financial education and help people build lifelong financial confidence. 

National Cybersecurity Alliance (NCA) to promote cyber awareness and help people build safer online habits. 

Policy is just one part of how we create impact.

Explore how Gen partners with nonprofits, educators and community organizations around the world to expand digital safety, financial wellness. 

Our policy library 

Our positions, comment letters, and testimony are collected here so you can read them in full. 

Our latest policy briefs