Helping young people build strong financial habits

When it comes to building strong financial habits, the sooner we start, the better. That’s why Gen works with nonprofit partners all around the world to equip young people and their families with practical digital safety and financial educational materials. It’s also why we’re excited to announce that we’ve joined the Jump$tart Coalition. As a National Partner, we work collaboratively to move financial literacy forward through shared resources and expertise. 

These days, financial wellness and digital wellness are inseparable. Navigating life online increasingly means protecting against identity theft, fraud, and financial scams—risks that can derail financial stability before it even begins. We believe helping young people navigate digital life also means helping them safeguard their financial futures, and we’re proud to support the Jump$tart Coalition in their mission to advance financial literacy skills for students across the U.S.   

Providing students with high-quality financial education 

The Jump$tart Coalition works with more than 100 partners at the national and state level to develop educational resources about financial wellness for students of all ages. The organization created, along with the Council for Economic Education, the National Standards for Personal Financial Education, which guide educators and policymakers to create and implement effective financial education for K-12 students. Jump$tart has maintained the standards since 1998, offering regular updates to include the latest information and best practices. Together, these standards help ensure students receive consistent, high-quality financial education no matter where they live or learn. 

 The organization also operates a series of programs designed to empower educators with the tools they need to raise students’ awareness of financial wellness principles. These include the annual Jump$tart National Educator Conference, convening K-12 teachers from across the U.S. for three days of professional development and knowledge sharing, and the free Jump$tart Financial Foundations for Educators course for teachers to improve their financial education expertise.  

The Jump$tart Clearinghouse provides a free database of vetted financial education curricula, activities and lesson plans geared toward teachers, families, education advocates and researchers. Each resource is aligned with the National Standards for Personal Financial Education. Additionally, Jump$tart’s Reality Check tool helps students who are entering the workforce calculate their expenses and set financial goals. Jump$tart is also the primary promoter of Financial Literacy Month each April, a nationwide campaign to promote financial literacy and education.  

 Empowering financial wellness across the U.S. 

Our partnership with Jump$tart builds on Gen’s broader commitment to advancing financial wellness and consumer protection. We are a longtime supporter of LifeSmarts, a program of the National Consumers League (NCL). This free consumer literacy competition and scholarship opportunity helps provide young people with skills in personal finance, consumer rights and more critical areas. The program also regularly develops free study guides, podcasts and other educational resources on financial topics, such as saving, investing, banking and fraud.   

These efforts are complemented by the work MoneyLion, part of the Gen family of brands, is doing to expand access to personalized financial tools and education. Through its Money 101 page and products focused on credit management and wealth building, MoneyLion helps hundreds of thousands of people better understand and improve their financial lives.  

Together, these partnerships reflect Gen’s commitment to helping people build safer, more resilient digital and financial lives—starting early and extending into adulthood. To learn more about how we support financial wellness in our communities, explore our 2025 Social Impact Report.  

These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation.