Celebrating Three Years of Giving@Gen
A strong culture of giving has always been part of who we are at Gen. Our Purpose to Power Digital Freedom extends beyond our products and shows up in the ways our people invest in their communities, support one another and take action on the issues that matter most. This year, we continued to build on that commitment through programs designed to make giving easier and more personal for every employee.
Collectively, our holiday giving efforts resulted in nearly $579,000 in donations to more than 2,000 causes, with roughly 72% of team members across the company participating, the highest participation rate in Gen’s history. Additionally, Gen sites around the world volunteered to support seniors, children and community members in need.
Empowering Employees to Give with #WeAreGenerous
Each November, our global team comes together for #WeAreGENerous, Gen’s annual initiative to spark giving where we live and work. To kick off the campaign, Gen launched its third Geneversary Awards, celebrating Gen’s anniversary as a company and giving every employee $50 to donate to a charity of their choice, with this year’s campaign . garnering $230,000 in total donations. Employee participation has steadily increased every year since the first #WeAreGENerous campaign in 2023, with this year’s rate—72%— being the highest we’ve ever achieved.
We also hosted 10 Days of Generosity, providing teams with daily, actionable prompts to donate locally, schedule volunteer time, share a community resource, recognize a colleague and more. Employees were encouraged to complete one action per day and tracked their progress through the Gen Giving Hub, making it easy to engage and stay connected to our collective impact.
Building on this momentum, on Giving Tuesday Gen doubled its company match for employee donations from 1:1 to 2:1 and raised the match maximum by $1,000 per person. The campaign totaled $349,000 for more than 400 global causes.
Additionally, our colleagues at MoneyLion spread the spirit of giving to their audience on social media, running a seven-day campaign during the week of Thanksgiving that asked followers to share positive messages and what about MoneyLion they’re thankful for. MoneyLion spotlighted the most inspiring responses throughout the week and selected three winners to receive $300 gift cards.
Practicing Generosity, Locally
Throughout the holiday season, team members across our global sites also came together to reach out to their neighbors and address their communities’ unique needs. In the U.S., we supported Ronald McDonald House with holiday gift drives in Tempe and Mountain View for families experiencing financial stress, and. our New York team volunteered to stuff and decorate teddy bears, more than 60 volunteers donated over 100 gifts.
In EMEA, teams organized volunteer days and drives with local nonprofits, including wreath-making workshops with senior citizens in Prague and gift drives for children in need in Bucharest, Tettnang and Belgrade. In Dublin, 20 volunteers worked with people experiencing homelessness, and more than 50 additional employees donated gifts to children in need. And in India, colleagues in Chennai and Pune celebrated Diwali by collecting gifts for local children and delivering them to elementary schools in the region.
We also give back throughout the year through Passion to Purpose. Through this initiative, employees can turn their interests into action by applying for grants or organizing volunteer projects that support nonprofit partners, putting the company’s reach and resources behind the causes that matter to them. For example, the team at our MoneyLion office in Kuala Lumpur recently planned a hands-on volunteer experience to support indigenous communities and other community members in Peninsular Malaysia, and our colleagues at our office in Chennai, India, organized a workshop for creating inclusive environments for people with disabilities.
Serving Our Communities Year-Round
We’re proud that our teams continue to serve their communities well beyond the end of the holiday season. Year-round efforts like the Passion to Purpose program and paid time off to volunteer, as well as activations like our Global Volunteering Week, help our employees connect to their colleagues, their neighbors and themselves, reinforcing a spirit of giving that is an integral part of daily life at Gen.
To learn more about our year-round approach to social impact, visit our 2025 Social Impact Report.
