Security Evangelist at Gen

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AI agents aren’t just helpful in chats anymore. They’re actually taking action on your behalf. Autonomous AI can access data. They move from suggestion to execution without hesitation.&nbsp;This is what we call “mindless artificial intelligence.”&nbsp;When technology starts taking action on our behalf, trust has to be built into the system itself.&nbsp;That’s why Gen is partnering with Vercel to bring independent safety verification to the AI skills ecosystem at <a href="https://skills.sh/" target="_blank">skills.sh</a>, embedding trust directly into the skills layer.&nbsp;

<h2>Independent verification. Built in.&nbsp;</h2>Through this partnership, the Gen <a href="https://ai.gendigital.com/agent-trust-hub" target="_blank">Agent Trust Hub</a> will evaluate skills on skills.sh and assign clear, transparent classifications:&nbsp;🟢 Safe&nbsp; 🟡 Low Risk&nbsp; 🟠 High Risk&nbsp; 🔴 Critical Risk&nbsp;Behind those ratings is advanced risk modeling and threat intelligence from Gen Threat Labs, analyzing permissions, behaviors, vulnerabilities and potential malicious intent.&nbsp;The goal isn’t to slow innovation. It’s to help it scale responsibly. Developers should be able to build boldly. Users should be able to install confidently. And both deserve clarity.&nbsp;<h2>Security as infrastructure, not an afterthought&nbsp;</h2>By integrating verification directly into skills.sh, Gen and Vercel are making security part of the AI development lifecycle, not something bolted on after the fact.&nbsp;In the agentic world, skills are how things get done. Until now, developers and users had limited visibility into whether a skill was truly safe. Reputation and documentation can’t tell the whole story. As agents gain autonomy, guesswork isn’t good enough.&nbsp;The trust has to be visible.

<h2>Powering Digital Freedom in what comes next&nbsp;</h2>At Gen, we believe Digital Freedom means being able to embrace new technology without sacrificing safety or confidence. As AI evolves, our responsibility evolves with it.&nbsp;The future of AI will be powerful. And expansive. But, it must also be secure by design.&nbsp;This partnership is one more step toward building the trust foundation the agentic era demands, so innovation and confidence can grow together.&nbsp;

Bringing transparent risk ratings to the AI skills ecosystem to help developers build boldly and users move confidently

The trust layer for the agentic era 

Global Head of Scam Research

Today, we’re proud to announce that we’ve joined the&nbsp;<a href="http://globalantiscam.org/">Global</a><a href="https://www.gasa.org/"> Anti-Scam Alliance </a>(GASA) as a Foundation Member — a critical next step in our Purpose of Powering Digital Freedom.<h2>Why GASA — and why Gen?</h2>The Global Anti-Scam Alliance (GASA) exists to build a coordinated, international front against digital scams. It brings together governments, consumer protection organizations, financial institutions, tech platforms and cybersecurity leaders to do what no single player can do alone: share intelligence, shape policy, and deliver rapid, systemic action.Gen brings to the table:<ul type="disc"><li>Global reach across 150+ countries and nearly 500 million users</li><li>A multi-brand portfolio including Norton, LifeLock, Avast, AVG, Avira, CCleaner, and ReputationDefender</li><li>Cutting-edge innovation, like&nbsp;<a href="https://genie.norton.com/">Norton Genie</a>, our AI-powered scam detection tool that helps people spot malicious content in real-time<ul><li>A longstanding commitment to education, privacy, and consumer empowerment — backed by ongoing scam research and insights from our team.&nbsp;<a href="https://www.gendigital.com/blog/insights">Read our insights blog</a>.&nbsp;</li></ul></li></ul>By joining GASA, we’re extending that impact — working with fellow members to build smarter, faster, more connected defenses that match the sophistication of today’s scam operations.<h2>This is about more than technology. It’s about trust.</h2>Online scams are no longer isolated incidents. They are systemic, sophisticated, and increasingly powered by emerging technologies like AI. They mimic real conversations, exploit trusted brands, and adapt faster than many institutions can respond.&nbsp;We’ve tracked this shift in our own&nbsp;<a href="https://www.gendigital.com/blog/insights/reports/threat-report-q4-2024">research and reporting</a>.&nbsp;There’s a stigma around being scammed. And it keeps people quiet. We’re here to change that — by shifting the conversation and strengthening the support systems that help people take back control.Because falling for a scam isn’t a sign of weakness. It’s a sign of just how advanced and manipulative scam tactics have become. And if we want to reverse the trend, we need to meet it with collaboration, transparency and relentless innovation.<h2>What’s next?</h2>Joining GASA is not just a partnership. It’s a signal of intent.We intend to work across borders, sectors and systems to drive meaningful change. We intend to build tools that don’t just react but anticipate. And, we intend to empower people with the clarity, context and confidence they need to protect themselves in a complex digital world.We’re honored to join this alliance&nbsp;as we deepen our commitment to protecting people. We’re advocating for smarter, more proactive digital safety policies worldwide. Visit our&nbsp;<a href="https://www.gendigital.com/us/en/public-policy/">Public Policy</a> page to learn more.&nbsp;

Gen is now a Foundation Member of the Global Anti-Scam Alliance (GASA)

Joining the global anti-scam alliance

Cyber Safety Chief Technology Officer

All over the world, people are embracing artificial intelligence (AI) in the ways they work, learn and communicate. A recent <a href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai">report</a> from McKinsey &amp; Company found that companies across industries, regions and sizes are rapidly increasing their use of generative AI (gen AI) to perform regular functions, and that more people are using these tools outside of the office, as well.&nbsp;&nbsp;As a global leader in Cyber Safety, we recognize our role in considering the impacts of such a revolutionary and widely used technology, particularly one that has direct effects on digital life.&nbsp;&nbsp;To that end, we’re proud to publish a new series of policy papers that discuss what AI means for consumers, our company and the world around us. Together, these documents detail how we can work together to build an AI-enabled digital landscape that centers the issues of transparency, ethics and responsibility.&nbsp;&nbsp;<h2>Our Approach to AI at Gen&nbsp;</h2>The rise of AI has had significant implications for Cyber Safety. AI-powered threats often require AI-powered safeguards, and we’re increasingly incorporating these tools into our efforts to provide the best possible protection to consumers around the globe.&nbsp; &nbsp;To guide our AI research, use and deployment, we’ve identified the following five policy principles:&nbsp;&nbsp;<ul><li>Integrity – We use and create AI in only positive, legal and ethical ways. </li><li>Accountability – We assess the unique risks of AI and stand accountable for the outputs of the tools we build and use.&nbsp; </li><li>Data Protection – We protect company information, including intellectual property and personal data, and we respect the intellectual property rights of others.&nbsp; </li><li>Human Involvement – We control the outputs of AI by incorporating human oversight into our processes.&nbsp; </li><li>Transparency – People should be able to understand when they are significantly impacted by AI. We strive to be clear how the AI tools we build work, and how they affect stakeholders.&nbsp;&nbsp;</li></ul>We believe these principles allow us to invest in ethical and responsible AI to protect consumers and drive our growth. Read our <a href="https://www.gendigital.com/media/ibhn2tm2/cc-ai-policy-principles-flyer_link.pdf">Artificial Intelligence Policy Principles</a> for more information.<h2>Our Recommendations for Companies and Policymakers&nbsp;</h2>Building ethical AI platforms requires collaboration and alignment. The more organizations operate responsibly, promote transparency and protect against new threats, the more we can deliver an AI revolution that is founded on safety, freedom and trust. Our policy paper <a href="https://www.gendigital.com/media/dz3lghha/cc-gen-ai-thought-leadership-paper_links2.pdf">Artificial Intelligence Concerns &amp; Recommendations</a> lays out how we can do just that. A few examples include:&nbsp;<ul><li>Citizens should only use intelligent chatbots and generative models from providers who offer clear legal guarantees against the misuse of private data.&nbsp; </li><li>Companies should enhance transparency regarding AI technical solutions and open widely used AI-supposed ecosystems to public or third-party scrutiny.&nbsp; </li><li>Governments and regulators should support any measure that aims to raise public awareness regarding the issue of content authenticity on the Internet.&nbsp;&nbsp;</li></ul><h2>&nbsp;Our Research on the AI Threat Landscape&nbsp;</h2>&nbsp;We’ve also conducted a detailed analysis of the current landscape of AI-related threats and scams facing consumers and organizations alike. The report covers many of the major issues related to AI adoption, including misinformation, deepfakes, manipulation of personal data, discrimination, AI-generated cyber attacks, and so much more. View the full report, <a href="https://www.gendigital.com/media/skvp0l4u/cc-gen-ai-thought-leadership-paper-report-v4.pdf">The AI Revolution of Good and Bad </a>for a more in-depth perspective.&nbsp;We’re likely only at the beginning of AI’s impacts on our lives. As these new technologies evolve, we believe we can continue to meet new challenges, Power Digital Freedom and build a safer and more trusted AI-supported digital world.&nbsp;&nbsp;

Gen releases policy papers on Responsible Use of AI

AI at Gen: Unpacking what AI means for people, cybersecurity and our company

Corporate Communications Intern

Corporate Communication Specialist

As cyberattacks continue to evolve, so does Gen. However, the cybersecurity industry faces a pressing challenge: a growing technical skills gap. This gap is unbalancing the equation of demand for skilled cybersecurity professionals and the available supply of qualified individuals.   &nbsp;&nbsp;We’re committed to continuing to bridge that gap in this increasingly digitized world. &nbsp;&nbsp;Cyberskills versus cyberthreats&nbsp;With the sophistication of threats, both code-driven and human-engineered, the world demands a new generation of cybersecurity engineers equipped to understand emerging systems and defend against rapidly developing threats.  &nbsp;As cybercriminals devise increasingly complex and targeted attacks, the need for cybersecurity experts with specialized skills and expertise has never been more urgent. But, an Eurobarometer survey indicates that the <a href="https://europa.eu/eurobarometer/surveys/detail/3176">cyberskills shortage is only increasing</a>. While there needs to make staff highly cybersecurity-aware increases with it for companies across the EU.&nbsp;&nbsp;&nbsp;The diversity gap&nbsp;The shortage isn’t limited to skill sets. There is also a lack of diversity in the cybersecurity workforce. &nbsp;We believe great workers can come from anywhere. Yet, women and minorities are significantly underrepresented in the field. The nature of education and work has grown increasingly dispersed across geolocations, but education and training programs are often not reaching these populations effectively.  &nbsp;The consequences for organizations and individuals alike are far-reaching. This lack of diversity limits the pool of potential cybersecurity talent and hinders the industry's ability to address the skills gap comprehensively. &nbsp;&nbsp;How Gen is working to bridge the gaps&nbsp;Our company and our people recognize the gravity of the cybersecurity skills gap. We’re committed to addressing this issue head-on through various initiatives: &nbsp;<ol><li>Partnering with organizations like <a href="https://www.czechitas.cz/en">Czechitas</a> and <a href="https://nasscom.in/">Nasscom</a> to bridge the gender tech gap and promote diversity in the cybersecurity workforce. &nbsp;</li><li>Joining the <a href="https://commission.europa.eu/index_en">European Commission</a>’s Cybersecurity Skills Academy to discuss free training pledges and market needs.  &nbsp;</li><li>Pledging to close the gender gap in cybersecurity through an exclusive sponsorship with the <a href="https://women4cyber.eu/">Women4Cyber</a> Mentoring Program. This program is open to women of all experience levels and aims to advance skill development and career progression.  &nbsp;</li><li>Embracing <a href="https://www.gendigital.com/us/en/social-impact/diversity-equity-and-inclusion/">DEI initiatives</a> and fostering a company culture that attracts and retains top cybersecurity talent. We take pride in a diverse and inclusive workplace where everyone feels welcomed, valued and empowered to contribute to our collective cybersecurity efforts. &nbsp;</li><li>Offering a wide range of <a href="https://www.gendigital.com/us/en/life-gen/learn-gen/">educational programs and resources</a> to help our employees develop and enhance their cybersecurity skills &nbsp;</li><li>Supporting STEM education initiatives and implementing inclusive hiring practices.  &nbsp;</li></ol>The cybersecurity skills gap poses a significant challenge, but it is a challenge that we can continue to overcome through collaborative efforts. By working closely with organizations, pledging to close the gender gap, promoting inclusive hiring practices and fostering a supportive company culture we can create a future where everyone can succeed in the cybersecurity industry and collectively protect ourselves from the evolving threats of cyberattacks. &nbsp;&nbsp;If you’re interested in joining our global team to push back against emerging cybersecurity threats, find out more about <a href="https://gen.wd1.myworkdayjobs.com/careers">how you can join our team</a>. &nbsp;

Our call for action and inclusion to create a new workforce

How Gen is committed to bridging the global cybersecurity skills gap

Sr. Manager, CR and Environment

Today’s young people have a lot on their minds. Studies show they’re anxious about global issues like <a href="https://www.cbsnews.com/news/climate-change-anxiety/">climate change</a> and <a href="https://www.deloitte.com/global/en/issues/work/content/genz-millennialsurvey.html">economic instability</a>, and they’re <a href="https://www.nytimes.com/2024/01/29/upshot/teens-politics-mental-health.html">losing confidence</a> in their political leaders to reflect their needs and interests. Even many parents <a href="https://www.pewresearch.org/short-reads/2022/02/28/most-in-the-u-s-say-young-adults-today-face-more-challenges-than-their-parents-generation-in-some-key-areas/">agree</a> that young people face more challenges than they did, particularly in areas like saving for the future and buying a home.&nbsp;&nbsp;<a href="https://www.socialshifters.co/">Social Shifters</a> is looking to transform that anxiety into action. The organization is currently accepting submissions for its <a href="https://www.socialshifters.co/global-innovation-challenge/">Global Innovation Challenge 2024</a>, an annual competition that awards funding to young leaders (18-30 years) with an idea, project or business solution to a pressing social or environmental issue. We’re excited to announce that as part of our new partnership with Social Shifters, we are providing $30,000 USD in funding support (this grant is awarded from the Gen Foundation,&nbsp;a corporate-advised fund of Silicon Valley Community Foundation). Gen team members will also serve as volunteer judges for this year’s contest.&nbsp;

Seeking Solutions to Global IssuesAs Global Innovation Challenge judges, Gen team members will evaluate &nbsp;projects that use technology to address climate change and benefit the environment, such as recycling solutions, renewable energy, resource conservation and beyond. This approach is part of Social Shifters' larger endeavor to align with the United Nations&nbsp;<a href="https://sdgs.un.org/goals">Sustainable Development Goals</a>, a blueprint to achieve a better and more sustainable future for all.&nbsp;Submissions are open until July 31, and judging will take place throughout the month of September. The finalists will then pitch their finished project to a live panel in November, with grants of up to $10,000 USD to be awarded in December.&nbsp;&nbsp;The <a href="https://www.socialshifters.co/our-impact/">Global Innovation Challenge 2023</a>, which included projects addressing the refugee crisis, climate action, water stewardship and more, incubated 1,325 startup projects and businesses that have impacted upwards of 22 million people around the world.&nbsp;&nbsp;Elevating the Next Generation&nbsp;Gen is a family of trusted consumer brands built for the next generation of digital life. We’re committed to powering digital freedom, and we’re excited that our partnership with Social Shifters allows us to inspire and empower the leaders of tomorrow. For more on how we do this, check out our <a href="https://www.gendigital.com/us/en/social-impact/social-impact-report/">2024 Social Impact Report</a>.&nbsp;