Introducing Gen. For the next generation of digital life.
In September we announced NortonLifeLock and Avast officially coming together as one company. Today, we’re proud to share we’ve accomplished the milestone of joining together with a greater and more powerful mission than ever before. We’ve launched a new company, Gen: For the next generation of digital life.
Digital life is life
Think back to when your life started going digital. Some remember what life was like without having access to the internet at all. When you were introduced to technology, you embraced it as a part of your life. For others, a digital footprint was created before you took your first step.
With each generation comes the advancement of technology beyond what could have been imagined. Today, that line between what was digital life and real life is gone. Digital life is life. We work, shop, learn and socialize online. And it’s kept us connected and helped keep us going, beyond what we’d expect.
For those who can remember, there was a time when you could pick up antivirus products at the store and install it on your computer. That was considered sufficient at the time, but the world has irrevocably changed with convenience and connection at our fingertips 24/7. This digital evolution has also created opportunities to expose more of our lives to crime. In fact, more than half of consumers have experienced a cybercrime. It’s not just our devices that need protection now — it’s our identity and privacy, too.
Powering Digital Freedom for generations
Gen’s family of consumer brands is rooted in protecting the first digital generations. And now there’s a new generation — it’s not Gen X, Y, or Z. It’s Gen D. Generation digital. A generation of people linked by being a part of digital life as we know it today.
Today’s technology goes beyond the wildest dreams of previous generations and has helped us unlock endless possibilities, but we’re not free to fully embrace and enjoy them until we’re protected and empowered in all aspects of our digital life.
That’s why we’ve made it our purpose to power Digital Freedom for consumers through Gen’s family of trusted consumer brands: Norton, Avast, LifeLock, Avira, AVG, Reputation Defender and CCleaner. We’re committed to bringing our energy, our smarts and global presence to systematically tackle cyber threats and challenges for this generation and the next.
Separate we were strong. But together, we're setting out to put control, freedom, and empowerment into the hands of hundreds of millions of people around the world. Welcome to Gen.
Editorial note: Our articles provide educational information for you. Our offerings may not cover or protect against every type of crime, fraud, or threat we write about. Our goal is to increase awareness about Cyber Safety. Please review complete Terms during enrollment or setup. Remember that no one can prevent all identity theft or cybercrime, and that LifeLock does not monitor all transactions at all businesses. The Norton and LifeLock brands are part of Gen Digital Inc.
Copyright © 2022 Gen Digital Inc. All rights reserved. NortonLifeLock, the NortonLifeLock Logo, the Checkmark Logo, Norton, LifeLock, and the LockMan Logo are trademarks or registered trademarks of Gen Digital Inc. or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.