Powering Digital Freedom

Our family of trusted consumer brands protects nearly 500M users worldwide.

At Gen, our mission is to create technology solutions for people to make the most of the digital world. Safely, privately, and confidently.

Gen is a family of trusted brands built for the next generation of digital life.

Our people are front and center of technology’s impact on modern life. So, as a global leader in Cyber Safety, we focus our passion, research and innovation on critical problems facing society, today and tomorrow. 

We do this by harnessing the power of our consumer brands, powerful AI, and deep visibility into broad insights to protect millions of people everywhere.

~500 M

global users


countries in which we operate
Dual Headquarters in Tempe, Arizona, United States and Prague, Czech Republic

A family of consumer brands

Market leaders. Award winners. Digital protection pioneers. Our Cyber Safety brands are trusted by millions of customers, all over the world.


Norton is the #1 top-of-mind Cyber Safety brand globally

Norton empowers individuals and families with award-winning protection for their devices, online privacy, and identity. Millions of customers trust Norton with their personal information around the globe.

cyberthreats blocked on average every day
decades of consumer cybersecurity experience
PCMag Editors’ Choice winner.
Avast (1)

Avast is a global leader in digital security and privacy

Avast helps protect millions of users from online threats with a threat detection network that is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast products and services are top-ranked by industry experts.

Top rated by AV comparatives in 2022.
years of experience in digital security.
visits to malicious websites blocked monthly.
Lifelock (1)

LifeLock pioneered identity theft protection

LifeLock is a leader in identity theft protection in the U.S. LifeLock detects and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. Millions of customers trust LifeLock to help protect their identities.

Most recognized brand in the U.S. for identity theft protection.
Up to $1M*
protection package in every plan.
identity theft alerts and notifications sent in the last year.
Avira (1)

Avira is a pioneer of free online security

Avira offers consumers a comprehensive range of security, online privacy, and performance tools. Avira helps protect customers across the globe. Avira has been recognized by industry experts such as AV-TEST, AV Comparatives, and Stiftung Warentest.

Best Protection Award
by AV-TEST for Windows.
Cyberthreats blocked in the past year.
years online security experience.
Avg (1)

AVG is a leader in software security for families and individuals

AVG has award-winning products that cover internet security, performance optimization, location services, data controls and insights. Plus, online privacy and identity protection for PCs and mobile devices. AVG products and services continuously rated best-in-class by industry experts and third-parties.

Top certified Windows product rated by AV-TEST in Aug 2022
language options available for devices.
years of antivirus protection expertise.

ReputationDefender pioneered online reputation management

ReputationDefender leads the field in online reputation management and has helped thousands of customers represented fairly and accurately online.

star rating based on 250+ Trustpilot reviews.
years helping thousands of customers.
Ccleaner (1)

CCleaner is a leader in system optimization software

CCleaner helps optimize systems and runs on desktop PCs, mobile, cloud and in complex corporate networks. CCleaner is used by millions of people and businesses worldwide.

downloads worldwide.
languages available.
GB cleaned every month.

Your business buddy

Gen is a trusted partner to many leading institutions, across multiple industries. Through our family of trusted consumer brands we offer solutions in breach response, employee benefits, identity protection, security and privacy. Find out how we can future-proof your business, employee and customer relationships.

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We’re proud of our awards

From ethical business practices and a thriving company culture, to our high levels of customer service, we’re recognized by industry experts.

A year for doing good

Learn more about the people, products, partnerships and programs that enable us to make a difference.

Careers Top

Grow your career with us

We're always looking for smart, fearless and dedicated people to join the global Gen family. Want to help today’s and tomorrow’s generations take control of their digital lives?

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No one can prevent all cybercrime or prevent all identity theft.
LifeLock does not monitor all transactions at all businesses.
*Up to $1 million for coverage for lawyers and experts, collectively, if needed, for all plans. Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard. Benefits under the Master Policy are issued and covered by third party insurance companies.