Data privacy and protection

A recognized world leader in data security

Gen safeguards people against advanced online threats, bringing award-winning cybersecurity, privacy, and identity protection to nearly 500M users. With one of the world’s largest Cyber Safety networks we can provide the insights and guidance to protect people, not just devices.

We’re focused on delivering connected services and tools through a single, flexible, scalable and adaptable platform.

Embracing innovation

Our research and development approach remains customer-driven and focused on personalization — beginning with how people experience digital safety. We continue to leverage foundational innovations, including AI, to provide best-in-class backend and frontend security solutions.

8% of revenue in 2025 was invested in research and developing in 2025, including:

Leveraging AI and machine learning to better protect our people and customers

Ongoing Privacy R&D program that informs our privacy portfolio and the Identity Innovation Research program that shapes the future of our identity products

Expanding on our leading anti-scam tools, such as incorporating Norton Genie within Norton 360, that helps provide more comprehensive protection against advanced and AI-driven threats

Launching Norton VPN Ultimate, a personalized, one-stop-shop for a fast and reliable VPN with advanced security protection to keep individuals and families safer online

Staying ahead of the latest threats through the insights and capabilities of Gen Threat Labs

Expanding financial wellness services, such as LifeLock’s financial monitoring and actionable credit score monitoring and insights

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Data privacy

100%

of active employees completed
the annual Code of Conduct training.

Gen uses a customer-first, privacy-by-design approach to anticipate, identify, and help prevent invasive events before they happen. Privacy measures are not add-ons in our products, but fully integrated components.

We only collect personal data in certain cases where it is necessary, and we only collect as much personal data as is needed to achieve that outcome.

Governance and compliance

We hold ourselves accountable through our guiding principles, internal/external audits, employee privacy and data protection awareness, continuous improvement and effective risk management. Measures include:

Privacy Operating Model

A Privacy Operating Model (POM) outlines our privacy governance structure, defining accountability for privacy at all levels of the company from the board and leadership team to the employees handling personal information daily.  

Privacy Business Lead program

A Privacy Business Lead program embeds privacy experts at the front lines of the company.  

Senior expertise and board-level representation

A dedicated Technology and Cyber Security Board Subcommittee and privacy experts in our legal team and on our board of directors.

Role or team-specific privacy training

Role-specific privacy training, such as training for our People & Culture team on protecting employee privacy, in a human resources and facilities context.

Annual privacy training

Rotating annual privacy training which includes timely, relevant topics. 

Global privacy policy

An internal corporate privacy policy guides our approach to privacy across all brands and creates consistency in how we handle personal data across everything we do. Brand-specific privacy statements provide details for transparency about personal data processing by individual brands and their specific products.

Robust vendor agreements

All vendor agreements are assessed for appropriate data protection mechanisms, use limitation and methods for international transfers of personal data.

Role or team-specific privacy training

Role-specific privacy training, including topics such as privacy by design, GDPR and Gen's compliance impact assessment process.

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Information security

We maintain a cybersecurity program designed to protect our systems and data from information security risks, including regular oversight of our programs for security monitoring.

A year of meaningful impact

Discover the stories, innovations and collaborations that helped us create change in communities around the world.