“Affiliate(s)” means, for Gen, the Gen group of companies; for Partner it means an entity controlled by, under common control with, or controlling a Party, where control is denoted by having (directly or indirectly) more than fifty percent (50%) of the voting power (or equivalent) of the applicable entity.
“Agreement” means these Terms and Conditions and the Partner Referral Initiative as applicable.
“App” means a mobile device application, connecting End User devices to the Link.
“Associated Entity(ies)” means any entity, other than Affiliates, with which Partner has a formalized written relationship, including an agency, through which Partner markets the Gen Products to End Users.
“Click-Through Sale” means each completed sale that is directly Trackable to End Users who complete an Gen Product purchase transaction, when such transaction originated from the Referral Store or related Link(s), an App, Partner Referral Method, or from any other path created by Gen specifically for Partner, including but not limited to, in-product messaging or other Tracking source. Click-Through Sale shall not include purchase transactions where the sale originates from any other source. If an End User utilizes multiple paths from different sources to reach the sales cart, then the last Trackable path to the cart shall constitute the Click-Through Sale and only the partner or source for which the last path was created shall be recognized for the completed Click-Through Sale. For purposes of Subscription Renewals, Click-Through Sale includes each Subscription Renewal that is directly Trackable to End Users of the Gen Renewal Center who complete the purchase transaction originating from the Promo Code only, and not from any other origination point or source.
"Confidential Information" means the non-public information that is exchanged between the Parties, provided that such information is: (i) marked “confidential” or with a similar legend, (ii) disclosed in any other manner and identified as confidential at the time of disclosure by the disclosing party, or (iii) disclosed under circumstances that would indicate to a reasonable person that the information ought to be treated as confidential by the party receiving such information.
“End Date” means the date specified in the Partner Referral Initiative.
“End User(s)” means Partner’s customers/employees as applicable and in the Territory only, who in each case have been authenticated and/or confirmed eligible for the Promo Code by Partner.
“End User Experience” means the full description of how the Partner will make available the End User Offer to its End Users as specified in Section 4 of the Partner Referral Initiative.
“End User Information” means End Users’ personal information as obtained or collected by, or on behalf of, Gen at such time that the End User acquires the Gen Product specified in the End User Offer.
“End User Offer” means Partner's presentation to End Users of the applicable end user offer price on the Gen Product as specified in the Partner Referral Initiative, either via a Link to i) the Referral Store or ii) the Partner Referral Method. This may be initiated by Partner via email, web content, flyer, an App or other directed communication to End Users and includes a description of the applicable end user offer on the Gen Product.
“Launch Date” means the date on which Gen makes the Referral Store or Partner makes the Partner Referral Method available to Partner’s End Users.
“Link” means use of a visible graphic or textual indication located within a page, web site or web page which, when selected by an End User's browser, directs the End User's internet browser connection onward to i) the Referral Store or ii) Partner Referral Method and which establishes a direct connection between the browser and the Referral Store or the Partner Referral Method.
“Marketing Material” means any marketing materials, press releases, advertisements, website content or other communication about this Agreement, the Gen Product or the End User Offer.
“Net Revenue” shall mean and be calculated on a quarterly basis as follows: the (x) purchase price paid by End Users for Gen Products sold through the Referral Store or the Partner Referral Method as a result of Click-Through Sales, which price is due to Gen, less (y) returns, Taxes, and operational expenses associated with the processing and fulfillment of such Gen Product (including credit card processing fees, costs of goods sold, costs of providing services or related external vendor fees).
“Gen eStore” means the Gen ecommerce platform or backend containing the Gen-branded electronic store to which the Referral Store or the Partner Referral Method is connected, where (i) Gen offers the Gen Products for purchase (ii) the actual order and sales mechanism for obtaining Gen Products resides and (iii) all Gen Products sales transactions occur.
“Gen Websites” means, collectively, the html websites owned, developed and maintained by Gen or Gen’s fulfillment company and made available pursuant to the terms of the Agreement. Gen Websites include, but are not limited to, the Referral Store and Gen eStore.
“Partner Referral Initiative” means the separate document executed by the Parties which details the referral arrangement, end user offer, End User Experience, and any joint marketing activities, as applicable.
“Partner Referral Method” means a connection to the Gen eStore other than via the Gen Referral Store. Such referral method is fully described in the End User Experience section in the Partner Referral Initiative and may include by way of example, Partner landing pages. Partner will use the agreed Partner Referral Method to make the End User Offer available to its End Users and may link directly to the Gen eStore or reference the Gen eStore. Use of the agreed Partner Referral Method is strictly subject to Partner complying with all requirements and/or restrictions specified by Gen in the Partner Referral Initiative.
“Partner Site” means, the Partner website located at the URL set forth in the Partner Referral Initiative or notified by Partner to Gen in writing prior to the Launch Date and from which the End User Offer will be presented to End Users, subject to an End User authentication process for access purposes and in accordance with the End User Experience described in the Partner Referral Initiative.
“Referral Store” means a web page created and hosted by Gen, that features the Gen Product and that is linked to the Gen eStore. The availability of the Referral Store is subject to the Launch Date.
“Party” & “Parties” means Gen and Partner either individually or collectively.
“Promo Code” means a unique Gen reference code used in a referral campaign in order to provide certain campaign specifications, including but not limited to the Gen Referral Store (if applicable), the Gen product offering, any applicable end user offer price (if any) and to assign Partner attributes for Tracking purposes. Promo Codes may be provided directly to Partner as an actual code or may be embedded in a URL provided to Partner to link to the eStore.
“Renewal Center” means Gen’s online renewal center which enables existing End Users to renew their existing Gen Product subscription.
“Revenue Share”/”DRS” means a percentage revenue share of the Net Revenue for each respective first time purchase or Subscription Renewal, as applicable, under this Agreement during the Term. The applicable percentage of the Revenue Share for the purposes of this Agreement is set forth in the Partner Referral Initiative.
“Secure Area” means an area of the website and/or servers controlled by Partner which are considered “secure” in accordance with then-current and prevailing industry standards and as agreed with Gen in writing.
“Subscription Renewal” means an End User’s election, following the expiry of the initial subscription term (whether on an annual, multi-year or partial year basis) of the Gen Product, to pay an additional sum in order to continue to receive subscription updates of the Gen Product for the forthcoming year(s) as applicable. Such additional purchase is made by End User via the Gen eStore or otherwise directly to Gen, following a systematic prompt from the Gen Product.
“Term” means from the Effective date until End Date unless terminated earlier pursuant to the Agreement.
“Trademarks” means the respective trademarks, service marks, trade names, logos and other distinctive brand marks of either Party that are used for the purposes of this Agreement.
“Track or Tracking” or “Trackable” means a method of tracking the sales activity via the then current technology implemented by Gen (which tracking ability may vary from region to region and which technology is subject to change at Gen’s sole discretion), which includes all first purchases and Subscription Renewals of the Gen Product purchased on the Referral Store, that have an associated unique Promo Code. Tracking does not apply to Subscription Renewals of any Gen product that is purchased later as an upsell (i.e. same Gen product, but with different device number) /cross-sell (i.e. different Gen product).
“Year” will be calculated as follows for the purpose of this Agreement: (i) “Year One” is the time from the Launch Date up to and including the applicable one year anniversary date (e.g. 1st January up to and including 31st December) and (ii) any subsequent “Year [N]” means the time from the end of the preceding year up to and including the applicable one year anniversary date.
Gen_Partner_Referral_T&C_3Mar23