Who We Are

"At Gen, our purpose is simple but profound: Powering Digital Freedom. We are building the platform that powers a more prosperous digital future — for generations to come."
- Vincent Pilette, Gen Chairman & CEO

Our Business

Gen is a global leader dedicated to powering Digital Freedom through its trusted consumer brands — including Norton, Avast, LifeLock, and MoneyLion. Gen helps people protect what matters most — their data, identity, privacy, reputation and financials — through award-winning cyber-security, online privacy, identity protection and financial wellness solutions used by nearly 500 million users in more than 150 countries.

Cyber Safety

Delivering superior threat protection and innovative solutions in cybersecurity and online privacy, helping people navigate the digital world securely and with confidence. Includes our award-winning security, comprehensive cyber safety memberships, and privacy solutions across Norton and Avast.

Trusted Solutions

Providing identity, reputation, and financial wellness products that empower consumers to grow and manage their identity, reputation, and finances with confidence. Includes our LifeLock identity protection, restoration support services, digital reputation, and secure financial wellness solutions, including MoneyLion products and our Engine marketplace offerings.

Our Strategy

We are building a trusted platform that moves beyond protection into full empowerment and prosperity for the consumer — giving people the confidence, tools, and insights to control, manage and grow their digital and financial lives.

01

Securing Digital Lives

Extending and deepening our leadership in Cyber Safety by leveraging technology innovation to protect consumers, families, and small businesses against an evolving and increasingly sophisticated threat landscape, while delivering proactive, personalized safety companion.
02

Empowering Financial Wellness

Expanding our trusted solutions platform to empower consumers to protect, manage and grow their financial lives — deepening the customer relationship from protection into empowerment and financial decision-making and compounding lifetime value across the platform.
03

Delivering a Trust Layer through Gen's AI-Powered Platform

Connecting our ecosystem of brands, products, and partners through a unified data and AI layer to deliver personalized, proactive, and increasingly automated experiences — closing the gap between what AI can do and what consumers trust it to do. Our platform turns data into trusted recommendations and actionable intelligence, positioning Gen as the trust layer for the AI economy.