The Gen story

We have.
Which is why Gen is going beyond digital safety. 

Rooted in our heritage of protecting the first digital generations, our family of consumer brands is focused on powering Digital Freedom and possibilities for generations to come.

Our trust-based solutions will do more than just help nearly 500 million users who use our products and services around the world live fuller, safer digital lives today. We’ll help define what it means to live freely in the digital world of tomorrow.

Gen™. For the next generation of digital life.

Family Lockup With Gen

For decades, we’ve been using AI technology in our products to protect digital lives and identities.

Cybercriminals around the world keep finding new ways to steal identities and attack devices. And the problem is only getting bigger.

We believe the solution lies in blending human expertise with the transformative power of AI.

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victims of cybercrime every second in 2022.*
of people have been a victim of cybercrime.*
of the victims had money stolen in 2022 as a result.*
phishing/spam emails are sent daily.***

We have one of the largest consumer Cyber Safety networks in the world.

We believe the solution lies in blending human expertise with the transformative power of AI.


In the past year, we’ve blocked over 10 billion cyberattacks**


and over 1 billion Phishing attempts. **
We continue to keep people Cyber Safe by harnessing the power of our consumer brands, AI research, broad insights and global data in our award-winning products and services.

Our technology is award-winning

Gen brings award-winning technology solutions in cybersecurity, privacy and identity protection to nearly 500 million users.

Looking ahead

Read about Gen’s award-winning innovation from our CTO.

Who we are

Our Values define everything we do. They celebrate diversity, promote teamwork, inspire customer excellence and encourage a growth mindset.

Customer Driven.
Community Minded.

We are advocates for our customers and are dedicated to making their lives simpler and safer. We are driven by the positive impact we can have on all the communities in which we live and work. 


Think Big.
Be Bold.

We empower and inspire one another to think in new ways and to embrace change. We take calculated risks and learn fast to drive innovation across the business.


Keep it Real.
Make it Happen.

We are authentic, open, and treat one another with respect. We do what we say and say what we do with integrity.


Play to Win.

We act with passion, purpose, and energy to win with customers and in the marketplace. We leverage the strength of our global team, knowing we’re more powerful together.

About Gen

At Gen™ (NASDAQ: GEN), our mission is to create technology solutions for people to take full advantage of the digital world, safely, privately, and confidently – so together, we can build a better tomorrow.